# Pop Art-Appreciating IPAs This Double IPA Pays Homage to Pop Art Of Yesteryear By Rahul Kalvapalle | Published 2022-04-08 | Lifestyle Source: Trend Hunter, https://www.trendhunter.com/trends/double-ipas References: [brewbound](https://www.brewbound.com/news/brooklyn-brewery-launches-brooklyn-pulp-art-hazy-double-ipa) & [brooklynbrewery](https://brooklynbrewery.com/brooklyn-beers/year-round/pulp-art-hazy-double-ipa/)  [Brooklyn Brewery](https://www.trendhunter.com/trends/beer-collab) certainly knows a thing or two about delicious craft beers as well as the impact and appeal of pop art, being located in a neighborhood that has long held strong associations with both of these phenomena, so it's perhaps no surprise that the brewery has gone about releasing a beer that pays tribute to both these iconic movements in the form of a strong double IPA. The Brooklyn Pulp Art Hazy Double IPA is designed to function as a stronger and bolder version of its predecessor, the Pulp Art Hazy IPA, as is perhaps best underlined by its ABV of 8 percent. In the words of brewmaster Garrett Oliver, this double IPA's tasting notes touch on "the tropicality of pineapple and stone fruit flavors, especially peach and apricot." Image Credit: Brooklyn Brewery ## Trend Insights (Trend Hunter) - Score: 1.0/10 - Popularity: 3% | Activity: 17% | Freshness: 11% - Audience gender: 30% men, 70% women - Primary generations: Millennial, Gen X - Top markets: North America ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Lifestyle](https://www.trendhunter.com/lifestyle) > [Drinking](https://www.trendhunter.com/drinking) ## Key Themes ### Key Themes Behind This Trend - **Pulp Art Hazy Double Ipas:** The trend of paying tribute to iconic movements and neighborhoods through beer production can lead to a future industry catering to nostalgic consumers. - **Bold and Strong Ipas:** The trend of creating stronger and bolder versions of popular beers can lead to a future industry focused on experimenting with ABV and flavor profiles. - **Pop Art-inspired Beer Design:** The trend of creating beer labels that pay homage to iconic movements in art and design can lead to a future industry focusing on striking and innovative packaging. ### Where This Applies - **Craft Beer:** The craft beer industry can capitalize on nostalgia by paying tribute to iconic movements and neighborhoods through beer production. - **Beverage:** The beverage industry can tap into the trend of creating stronger and bolder versions of popular beers by experimenting with ABV and flavor profiles. - **Packaging Design:** The packaging design industry can take inspiration from pop art to create striking beer labels that pay homage to iconic movements in art and design. ## Related on Trend Hunter - [Art-Appreciating Hazy IPAs](https://www.trendhunter.com/trends/artistic-hazy-ipas.md) - [Fruit-Punctuated Hazy IPAs](https://www.trendhunter.com/trends/fruitpunctuated-hazy-ipa.md) - [Double Dry-Hopped IPAs](https://www.trendhunter.com/trends/dryhopped-ipas.md) - [Double-Hopped Hazy IPAs](https://www.trendhunter.com/trends/doublehopped-hazy-ipa.md) - [Psychedelically-Styled Hazy IPAs](https://www.trendhunter.com/trends/psychedelicallystyled-hazy-ipa.md) - [Dry-Hopped Double IPAs](https://www.trendhunter.com/trends/dryhopped-double-ipa.md) - [Dip-Hopped Hazy IPAs](https://www.trendhunter.com/trends/diphopped-hazy-ipa.md) - [Brashly Hopped Double IPAs](https://www.trendhunter.com/trends/hopped-double-ipas.md) - [Hop-Heavy Double IPAs](https://www.trendhunter.com/trends/double-ipa.md)