# Hop-Heavy Double IPAs The 'Hazy Like an Ox' Beer Features a Beastly Serving Of Delectable Hops By Rahul Kalvapalle | Published 2022-03-16 | Lifestyle Source: Trend Hunter, https://www.trendhunter.com/trends/double-ipa References: [brewbound](https://www.brewbound.com/news/new-realm-brewings-hazy-like-an-ox-makes-its-return-for-the-third-year) & [newrealmbrewing](https://newrealmbrewing.com/)  New Realm Brewing, a craft distillery and brewery that runs its flagship brewery out of Atlanta, has released a monstrously hoppy double IPA that makes a stunning visual impression due to can art revolving around the minotaur creature from Greek mythology, and then follows that up with a memorably hoppy drinking experience. The [Hazy](https://www.trendhunter.com/trends/hoppy-ipa) Like an Ox double IPA, which is being launched as part of the brewery's Monsters [& Myths](https://www.trendhunter.com/trends/hyperhoppy-double-ipa) Double IPA series, features generous amounts of El Dorado, Idaho 7 and Azacca varieties of hops. With a dual dry hopping schedule and the inclusion of a subtle amount of lactose for the sake of sweetness, this is truly a carefully brewed beer that offers a juicy, bitter and complete drinking experience. Image Credit: New Realm Brewing ## Trend Insights (Trend Hunter) - Score: 1.1/10 - Popularity: 13% | Activity: 10% | Freshness: 11% - Audience gender: 50% men, 50% women - Primary generations: Millennial, Gen X - Top markets: North America, Europe ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Lifestyle](https://www.trendhunter.com/lifestyle) > [Drinking](https://www.trendhunter.com/drinking) ## Key Themes ### Why This Trend Is Growing - **Hoppy Double Ipas:** Craft breweries could innovate by exploring new combinations of hops and incorporating unique artwork into their can designs. - **Monsters & Myths Beer Series:** Craft breweries could create limited edition beer series that revolve around mythical creatures as a way to pique consumers' interest. - **Dual Dry Hopping Techniques:** Craft breweries could differentiate themselves by experimenting with the amount and timing of hop additions during the brewing process. ### Industries Being Reshaped - **Craft Beer:** Craft breweries could stand out in a crowded market by developing unique and high-quality beer recipes. - **Art & Design:** Designers and visual artists could find opportunities in developing distinctive can designs for craft breweries. - **Food & Beverage:** The food and beverage industry could benefit by creating events or experiences that showcase unique and innovative craft beer offerings. ## Related on Trend Hunter - [Hyper-Hoppy Double IPAs](https://www.trendhunter.com/trends/hyperhoppy-double-ipa.md) - [Monstrously Hoppy IPAs](https://www.trendhunter.com/trends/hoppy-ipa.md) - [Robust Single-Serve Imperial IPAs](https://www.trendhunter.com/trends/singleserve-imperial-ipa.md) - [Double-Hopped Hazy IPAs](https://www.trendhunter.com/trends/doublehopped-hazy-ipa.md) - [Mango-Infused Double IPAs](https://www.trendhunter.com/trends/mangoinfused-double-ipa.md) - [Hop-Heavy Double IPAs](https://www.trendhunter.com/trends/hopheavy-double-ipa.md) - [Hop-Heavy Double IPAs](https://www.trendhunter.com/trends/strong-ipas.md) - [Double Dry-Hopped Hazy IPAs](https://www.trendhunter.com/trends/dryhopped-hazy-ipa.md) - [Dip-Hopped Hazy IPAs](https://www.trendhunter.com/trends/diphopped-hazy-ipa.md)