# Grill-Insired Fiery Billboards The Double Grill and Bar Steakhouse Grilled Its Own Billboard By Angela Rajic | Published 2014-01-04 | Marketing Source: Trend Hunter, https://www.trendhunter.com/trends/double-grill-and-bar References: [creativecriminals](http://creativecriminals.com/billboard/double-grillbar-flaming-billboard/) & [youtube](http://www.youtube.com/watch?v=YWMIJYNRWR4) The [Double Grill and Bar](https://www.trendhunter.com/trends/double-char) in Russia has created a unique [Billboard](https://www.trendhunter.com/trends/vollebak-mars-billboard) advertisement with its [flaming steak billboard](https://www.trendhunter.com/trends/burnable-billboard). A billboard of a raw steak was erected beside a road. Overnight, the billboard was set aflame, and the steak was grilled. The fire was then put out, and a portion of the billboard ripped away to reveal the logo for the Double Grill and Bar and its phone number. This flaming billboard is a clever and innovative way to use the standard billboard format to really catch the attention of drivers and prospective customers. From a purely practical point of view, the fire would make the billboard considerably easier to see at night. Aesthetically, the sight of a flaming steak will undoubtedly pique passerby attention. ## Trend Insights (Trend Hunter) - Score: 1.7/10 - Popularity: 6% | Activity: 37% | Freshness: 8% - Audience gender: 70% men, 30% women - Primary generations: Millennial - Top markets: Europe ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Marketing](https://www.trendhunter.com/marketing) > [Branding](https://www.trendhunter.com/branding) ## Key Themes ### What's Driving This Trend - **Flaming Billboard Advertising:** Innovative use of billboard advertising that incorporates fire to capture audience attention. - **Creative Outdoor Advertising:** Exploring new and unique ways to make outdoor advertisements stand out and better engage audiences. - **Interactive Marketing Tactics:** Engaging audiences through immersive and interactive advertising experiences. ### Who This Affects Most - **Marketing and Advertising:** Innovative marketing and advertising opportunities that use new tactics to produce more effective campaigns. - **Food and Beverage:** Opportunities to creatively showcase food and beverage offerings while leveraging innovative marketing tactics. - **Hospitality:** Opportunities to innovate guest experiences and attract new customers through innovative and creative marketing campaigns. ## Related on Trend Hunter - [Flaming Fare Dining Experiences](https://www.trendhunter.com/trends/flaming-grill-dining-experience.md) - [Food Truck Billboards](https://www.trendhunter.com/trends/food-truck-billboard.md) - [Scented Fast Food Billboards](https://www.trendhunter.com/trends/scented-billboard.md) - [Comical Love-Inspired Food Ads](https://www.trendhunter.com/trends/burger-king-loveinspired-ads.md) - [Heated QSR Anniversary Campaigns](https://www.trendhunter.com/trends/burger-king-brazil-1.md) - [Cheeky Burger Billboards](https://www.trendhunter.com/trends/burger-billboards.md) - [QSR Menu Billboard Campaigns](https://www.trendhunter.com/trends/real-size-campaign.md) - [Deserted Island Billboards](https://www.trendhunter.com/trends/silk-spice1.md) - [Plant-Based Billboard Takeovers](https://www.trendhunter.com/trends/plant-based-billboard.md)