# Collectible Whiskey Mule Cocktails Gold Bar Whiskey & Joe Montana Launched a Double Gold Cocktail By Laura McQuarrie | Published 2025-08-29 | Lifestyle Source: Trend Hunter, https://www.trendhunter.com/trends/double-gold-cocktail References: [bevindustry](https://www.bevindustry.com/articles/97747-gold-bar-whiskey-joe-montana-launch-canned-cocktail-collaboration) & [goldbarwhiskey](https://goldbarwhiskey.com/products/double-gold?srsltid=AfmBOopWSVl-QGWNXLY2D1RAMN4H3DBsamKD3kC81Aa-Z_CanlHaTTVz)  Gold Bar Whiskey created its first-ever ready-to-drink cocktail in collaboration with [Hall of Fame](https://www.trendhunter.com/trends/primitiv-performance) quarterback [Joe](https://www.trendhunter.com/trends/joes-soda) Montana, and the Gold Bar Whiskey Double Gold cocktail puts a fresh spin on the classic whiskey mule. This canned cocktail is made with premium Gold Bar Whiskey, plus ginger, lime and a splash of orange juice, and comes in at a strong yet smooth and refreshing 8% ABV. The 12-ounce can includes a QR code that can be scanned to unlock a complimentary vintage Joe Montana t-shirt, and fans are invited to #ScanTheCan and visit the Gold Bar Distillery on Treasure Island to claim the exclusive collectible. As the Official Whiskey of the [San Francisco 49ers](https://www.trendhunter.com/trends/celebrate-the-super-bowl), Gold Bar Whiskey is also releasing a Retro Edition 85-proof straight bourbon finished in wine casks to celebrate the 40th anniversary of a historic 1985 championship game. ## Trend Insights (Trend Hunter) - Score: 5.8/10 - Popularity: 61% | Activity: 64% | Freshness: 48% - Audience gender: 50% men, 50% women - Primary generations: Millennial - Top markets: North America ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Lifestyle](https://www.trendhunter.com/lifestyle) > [Drinking](https://www.trendhunter.com/drinking) ## Key Themes ### Key Themes Behind This Trend - **Ready-to-drink Cocktails:** The surge in premium canned cocktails like the Gold Bar Whiskey Double Gold shows a shift towards convenient luxury, reducing barriers to high-quality drink experiences. - **Celebrity-endorsed Alcohol:** Collaborations with iconic figures such as Joe Montana create a unique marketing leverage, merging pop culture with premium spirits consumption. - **Interactive Packaging:** The use of QR codes to unlock exclusive content or merchandise demonstrates a merging of physical products with digital experiences, enhancing consumer engagement. ### Where This Applies - **Beverage Industry:** The growing market for high-quality canned cocktails is reshaping traditional beverage offerings by streamlining accessibility and variety. - **Sports Marketing:** The partnership with the San Francisco 49ers exemplifies how sports associations can amplify brand identity within the alcohol sector. - **Merchandising and Promotions:** Combining physical products with exclusive collectibles merges retail with a gamification approach, engaging consumers beyond the purchase. ## Related on Trend Hunter - [Footballer-Backed NFC Bottles](https://www.trendhunter.com/trends/joe-montana-1.md) - [Cryptocurrency-Inspired Whiskeys](https://www.trendhunter.com/trends/gold-bar-whiskey-bitcoin-reserve.md) - [Sports-Inspired Tequila Cocktails](https://www.trendhunter.com/trends/celebrate-the-super-bowl.md) - [Full-Strength RTD Whiskey Cocktails](https://www.trendhunter.com/trends/rod-hammers-slo-stills.md) - [Olympics-Inspired Bourbon Cocktails](https://www.trendhunter.com/trends/browned-butter-bourbon.md) - [Limited-Time American Whiskeys](https://www.trendhunter.com/trends/bold-picks-campaign.md) - [Sporty Whiskey Cocktail Kits](https://www.trendhunter.com/trends/jameson-irish-goal.md) - [Sports-Themed Canned Cocktails](https://www.trendhunter.com/trends/spiked-vodka-cocktail.md) - [High-ABV Holiday Cocktails](https://www.trendhunter.com/trends/cutwater.md)