# Espresso-Infused Energy Drinks This Hybrid Beverage Has as Much Caffeine as a Double Espresso By Katherine Pendrill | Published 2015-09-21 | Lifestyle Source: Trend Hunter, https://www.trendhunter.com/trends/double-espresso References: [foodbev](http://www.foodbev.com/news/v-double-espresso-iced-coffee/) & [v-energy.au](http://www.v-energy.com.au/v-range/v-double-espresso) 'V Energy' recently developed a new energy drink that has as much caffeine as a double espresso coffee beverage. For many consumers, a regular cup of coffee provides enough caffeine to get them through a busy day. However, other people require a more powerful energy boost in order to keep them going. The new 'V Double Espresso Iced Coffee' is a cross between an [iced coffee and an energy drink](https://www.trendhunter.com/trends/unconform). The blended beverage is made from a combination of milk, coffee powder, guarana, sugar and B vitamins. The result is a sweet energy drink that contains the same amount of caffeine as a double espresso coffee beverage. The energy-boosting beverage is largely designed for those who need something more substantial than a regular cup of coffee. V Double Espresso Iced Coffee demonstrates that there is significant consumer interest in [hybrid beverages](https://www.trendhunter.com/trends/quest-iced-coffee) that offer the taste of coffee and the effects of an energy drink. ## Trend Insights (Trend Hunter) - Score: 1.8/10 - Popularity: 29% | Activity: 17% | Freshness: 8% - Audience gender: 50% men, 50% women - Primary generations: Millennial, Gen X - Top markets: Asia ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Lifestyle](https://www.trendhunter.com/lifestyle) > [Drinking](https://www.trendhunter.com/drinking) ## Key Themes ### Why This Trend Is Growing - **Hybrid Beverages:** Creating new beverage categories can attract consumers looking for unique flavor and functionality combinations. - **Functional Ingredients:** Experimenting with different functional ingredients like guarana can lead to more effective and unique results in energy drinks. - **Caffeine Alternatives:** Developing energy drinks that use alternative sources of caffeine, such as from tea or yerba mate, can appeal to consumers looking for natural and sustainable options. ### Industries Being Reshaped - **Beverage Industry:** The beverage industry can continue to innovate and evolve by introducing new hybrid beverages that cater to consumer trends and preferences. - **Energy Drink Industry:** The energy drink industry can experiment with different functional ingredients to offer unique products that cater to specific consumer needs and preferences. - **Coffee Industry:** The coffee industry can explore new hybrid beverages and functional ingredients to diversify their product offering and attract new consumers. ## Related on Trend Hunter - [Coffee-Based Energy Drinks](https://www.trendhunter.com/trends/java-monster-cold-brew.md) - [Cocktail-Inspired Energy Drinks](https://www.trendhunter.com/trends/better-buzz-coffee-roasters.md) - [Triple-Shot Espresso Energy Drinks](https://www.trendhunter.com/trends/black-rifle-energy.md) - [Caffeine-Packed QSR Drinks](https://www.trendhunter.com/trends/tim-hortons-redeye-beverages.md) - [Canned Energy Brews](https://www.trendhunter.com/trends/stok-cold-brew-energy.md) - [Iced Energy Beverages](https://www.trendhunter.com/trends/starbucks-iced-energy.md) - [Canned Espresso Beverages](https://www.trendhunter.com/trends/flat-white-canned.md) - [Energizing Espresso Bars](https://www.trendhunter.com/trends/espresso-bites.md) - [Vitamin-Enhanced Iced Coffees](https://www.trendhunter.com/trends/nespresso-active.md)