# Vintage-Inspired Razor Kits Gillette's Heritage-Inspired Double Edge Safety Razor is Chrome-Plated By Jana Pijak | Published 2019-11-07 | Lifestyle Source: Trend Hunter, https://www.trendhunter.com/trends/double-edge-safety-razor References: [amazon](https://www.amazon.com/Gillette-Heritage-Double-Shaving-Razor/dp/B07XPRRV9Y?tag=trenhunt0f-20) & [gillette](https://gillette.com/) The [Gillette](https://www.trendhunter.com/trends/service-razor) Heritage-Inspired Double Edge Safety Razor is available for purchase on [Amazon](https://www.trendhunter.com/trends/easyrinse) and pays tribute to shaving accessories from the past. The 3-piece razor is the first of its kind produced in over 40 years and is sold in a retro-inspired kit -- making it an ideal gift for loved ones this holiday season. The Double Edge Safety Razor design boasts a stainless steel single blade along with a durable, chrome-plated handle and a modernized comb design. Each elegant razor kit is also equipped with 5 replacement blades that offer a clean and close shave. This product will appeal to retro-obsessed consumers and illustrates Millennials' growing desire for products that nod to a brand's history, heritage and premium level of craftsmanship. ## Trend Insights (Trend Hunter) - Score: 5.6/10 - Popularity: 72% | Activity: 87% | Freshness: 9% - Audience gender: 90% men, 10% women - Primary generations: Millennial, Gen X - Top markets: North America, Europe ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Lifestyle](https://www.trendhunter.com/lifestyle) ## Key Themes ### What's Driving This Trend - **Vintage-inspired Shaving Products:** The Gillette Heritage-Inspired Double Edge Safety Razor taps into the trend of retro-inspired shaving accessories, catering to consumers who appreciate vintage aesthetics. - **Nostalgia-driven Consumer Preferences:** Millennials' desire for products that celebrate a brand's history and craftsmanship is showcased in the popularity of the Gillette Heritage-Inspired Double Edge Safety Razor. - **Premium Grooming Accessories:** The chrome-plated design and durable construction of the Gillette Heritage-Inspired Double Edge Safety Razor highlights the demand for high-quality, luxury grooming tools. ### Who This Affects Most - **Personal Care Products:** The personal care industry can explore opportunities to create more vintage-inspired grooming products to cater to the growing consumer demand for nostalgia-driven aesthetics. - **Gift and Specialty Retail:** The popularity of the Gillette Heritage-Inspired Double Edge Safety Razor as a gift option indicates potential for the gift and specialty retail industry to capitalize on the trend of retro-inspired shaving accessories. - **Heritage and Retro Brands:** Heritage and retro brands can leverage the appeal of vintage-inspired shaving products like the Gillette Heritage-Inspired Double Edge Safety Razor to attract customers who appreciate craftsmanship and brand history. ## Related on Trend Hunter - [Men's Safety Razors](https://www.trendhunter.com/trends/supplys-max-razor.md) - [Veteran-Honoring Razors](https://www.trendhunter.com/trends/service-razor.md) - [Heated Automotive-Branded Razors](https://www.trendhunter.com/trends/gillette-bugatti-heated-razor.md) - [Blade Control Shaving Razors](https://www.trendhunter.com/trends/the-single-edge-pro.md) - [Functional Razor Kits](https://www.trendhunter.com/trends/razor-kit-from-athena-club.md) - [Two-in-One Shaving Razors](https://www.trendhunter.com/trends/multiglider.md) - [Sleek Snake-Adorned Razers](https://www.trendhunter.com/trends/gilette-and-razer.md) - [Hybrid Bamboo Razors](https://www.trendhunter.com/trends/bamboo-razors.md) - [Pivoting Low-Cost Razors](https://www.trendhunter.com/trends/harrys-plus.md)