# Burger Bumvertising The KFC 'Double Down' Promotion's Got Back By Amelia Roblin | Published 2010-09-24 | Marketing Source: Trend Hunter, https://www.trendhunter.com/trends/double-down-promotion References: [jezebel](http://jezebel.com/5644296/college-gals-kfc-will-pay-to-advertise-on-your-ass) & [kfc](http://www.kfc.com/about/newsroom/092110.asp) Launched at Kentucky college this week, the [KFC](https://www.trendhunter.com/trends/bacon-cheese-chicken-sandwich) 'Double Down' promotion reared its head across students' backsides all over campus. Using undergraduate girls as [human billboards](https://www.trendhunter.com/trends/burger-billboards), KFC is paying each participant $500 to promote its [new chicken-bacon-cheese burger](https://www.trendhunter.com/trends/double-char). The ironic campaign advertises this bun-less sandwich on anatomical buns, giving it a bit of clever humor. As undignified as the 'Double Down' promotion may seem to some, it surely kicks ass in terms of publicity. ## Trend Insights (Trend Hunter) - Score: 5.9/10 - Popularity: 84% | Activity: 85% | Freshness: 8% - Audience gender: 50% men, 50% women - Primary generations: Gen X - Top markets: North America ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Marketing](https://www.trendhunter.com/marketing) > [Branding](https://www.trendhunter.com/branding) ## Key Themes ### What Makes This Trend Stand Out - **Human Billboards:** Creating opportunities for advertising by utilizing the human body as a promotional canvas. - **Clever Humor:** Using irony and wit in marketing campaigns to captivate audiences and generate attention. - **Unconventional Promotions:** Employing unconventional methods to promote products or services and create buzz. ### Sectors Adopting This - **Advertising:** Exploring new avenues for advertising, such as utilizing human billboards for promotions. - **Fast Food:** Finding innovative ways to market fast food products and attract consumer attention. - **Marketing:** Utilizing clever humor and unconventional promotions as part of marketing campaigns to differentiate from competitors. ## Related on Trend Hunter - [Double-Breaded Chicken Sandwiches](https://www.trendhunter.com/trends/bacon-cheese-chicken-sandwich.md) - [Complimentary Fried Chicken Promotions](https://www.trendhunter.com/trends/kfc-free-bucket-on-us.md) - [Illusory Fry Billboards](https://www.trendhunter.com/trends/fing-fing-cajun-chips.md) - [Flame-Grilled Billboards](https://www.trendhunter.com/trends/flame-grilled-billboard.md) - [Fried Chicken Burger Buns](https://www.trendhunter.com/trends/eggzinger-double-down.md) - [Revived Protein-Packed QSR Sandwiches](https://www.trendhunter.com/trends/the-kfc-double-down.md) - [Ice Cream Stick-Inspired Campaigns](https://www.trendhunter.com/trends/kfc-brazil.md) - [Chicken-Centered Campaigns](https://www.trendhunter.com/trends/believe-in-chicken.md) - [Friendly Rival Burgers](https://www.trendhunter.com/trends/bff-burger.md)