# Fried Chicken-Wrapped Hot Dogs KFC's Double Down Dog Replaces the Bun with More Meat By Meghan Young | Published 2015-01-27 | Lifestyle Source: Trend Hunter, https://www.trendhunter.com/trends/double-down-dog References: [usatoday](http://www.usatoday.com/story/money/2015/01/26/double-dog-down-kfc-fried-chicken-hot-dog-sandwich/22350739/) & [kfc](http://www.kfc.com) Those living in the Philippines are being treated to a new breed of hot dog, which has been appropriately dubbed the Double Down Dog. Created by [KFC](https://www.trendhunter.com/trends/bacon-cheese-chicken-sandwich) and the highly anticipated follow-up to the original Double Down, the meal is just what people would expect: a [hot dog wrapped in fried chicken](https://www.trendhunter.com/trends/southern-bird-dogs) in place of a bun. Although covered in [hot cheese](https://www.trendhunter.com/trends/kfc-cheesy-melt-burger), the Double Down Dog may be a heart attack in the making, but people will enjoy every bite leading up to one. While many fast food franchises are introducing healthier menu items, KFC is appealing to the experimental and adventurous eater with its crazy concoctions. There is no word yet if the Double Down Dog will make its way to Western populations. ## Trend Insights (Trend Hunter) - Score: 6.1/10 - Popularity: 78% | Activity: 96% | Freshness: 8% - Audience gender: 50% men, 50% women - Primary generations: Gen Z, Millennial, Gen X - Top markets: Asia ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Lifestyle](https://www.trendhunter.com/lifestyle) > [Food](https://www.trendhunter.com/food) ## Key Themes ### Key Themes Behind This Trend - **Unconventional Food Mashups:** The trend of combining unexpected ingredients in food items presents opportunities for innovative menu offerings. - **Indulgent Fast Food:** The demand for indulgent, decadent fast food options remains strong, creating space for creative and over-the-top menu items. - **Experiential Eating:** Consumers are seeking unique dining experiences, opening the door for outrageous food creations that offer novel tastes and textures. ### Where This Applies - **Fast Food:** Fast food chains can leverage the trend of unconventional food mashups and indulgent fast food to attract adventurous eaters and generate excitement. - **Food Innovation:** The trend of experiential eating creates opportunities for food innovators to develop new and outrageous food creations that cater to the adventurous consumer. - **Casual Dining:** Casual dining establishments can embrace the trend of unconventional food mashups and experiential eating to attract customers looking for unique and memorable dining experiences. ## Related on Trend Hunter - [Double-Breaded Chicken Sandwiches](https://www.trendhunter.com/trends/bacon-cheese-chicken-sandwich.md) - [Spiced Honey Chicken Sandwiches](https://www.trendhunter.com/trends/hot-honey-double-down.md) - [Waffle-Stuffed Chicken Sandwiches](https://www.trendhunter.com/trends/waffle-double.md) - [Pizza Crust Hot Dogs](https://www.trendhunter.com/trends/dominos-hot-dogs.md) - [Cheesy Chicken Bun Sandwiches](https://www.trendhunter.com/trends/cheesy-mushroom-zinger-double-down.md) - [Pizza Crust Hot Dogs](https://www.trendhunter.com/trends/pizza-dog.md) - [Celebratory Ramen Chicken Sandwiches](https://www.trendhunter.com/trends/samyang-buldak-double-down.md) - [Revived Protein-Packed QSR Sandwiches](https://www.trendhunter.com/trends/the-kfc-double-down.md) - [Hybrid Condiment-Topped Chicken Sandwiches](https://www.trendhunter.com/trends/gravy-double-down.md)