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# Coffee-Flavored Baked Goods
Tim Hortons' New Baked Selections Include Double Double Timbits

By Amy Duong | Published 2019-01-04 | Lifestyle
Source: Trend Hunter, https://www.trendhunter.com/trends/double-double-timbits
References: [newswire](https://www.newswire.ca/news-releases/tim-hortons-celebrates-canadians-love-for-the-classic-double-double-coffee-with-new-double-double-tm-timbits-r--877737737.html) & [timhortons](https://www.timhortons.com/ca/en/index.php)

Tim Hortons introduces a new line of baked goods and beverages spotlighting the 'Double Double Timbits' this season. The beloved caffeinated drink infuses its flavors into the [bite-sized good](https://www.trendhunter.com/trends/blueberry-cheesecake-filled-timbit), available in a pack of ten or singularly. To follow along with the coffee-flavored theme, Tim Hortons also unveils a [Tiramisu Donut](https://www.trendhunter.com/trends/canadiana-donut-menu) packed with delicious filling and topped off with two espresso beans and cocoa powder dust.

The warm beverage options include 'Caramel Fudge Hot Chocolate,' ' Caramel Fudge French Vanilla,' and 'Caramel Fudge Latte.' The classic drinks are complete with a twist by incorporating sweet caramel fudge flavors, topped with drizzle and whipped cream on top. The new line of treats and drinks are now available at participating Tim Hortons locations for a limited time.

## Trend Insights (Trend Hunter)

- Score: 1.7/10
- Popularity: 12% | Activity: 30% | Freshness: 8%
- Audience gender: 50% men, 50% women
- Primary generations: Gen Z, Millennial, Gen X
- Top markets: North America, South America, Europe, Asia, Africa

## Categories

[Trend Hunter](https://www.trendhunter.com/trends) > [Lifestyle](https://www.trendhunter.com/lifestyle) > [Food](https://www.trendhunter.com/food)

## Key Themes

### What's Driving This Trend

- **Coffee-flavored Baked Goods:** Tim Hortons' coffee-infused baked goods offer a disruptive innovation opportunity for the bakery industry to capitalize on the popularity of coffee flavors.
- **Tiramisu Donuts:** The Tiramisu Donut from Tim Hortons presents a disruptive innovation opportunity for the donut industry to combine the flavors of the beloved Italian dessert with a classic treat.
- **Caramel Fudge Beverages:** The introduction of caramel fudge flavored hot chocolates and lattes by Tim Hortons presents a disruptive innovation opportunity for the beverage industry to create unique and indulgent drink options.

### Who This Affects Most

- **Bakery:** The bakery industry has an opportunity to capitalize on the trend of coffee-flavored baked goods by developing new and innovative products that incorporate coffee flavors.
- **Donut:** The donut industry can take advantage of the popularity of Tiramisu Donuts by creating their own variations of the classic dessert donut.
- **Beverage:** The introduction of caramel fudge flavored beverages presents an opportunity for the beverage industry to create new and exciting drink options that cater to consumers' desire for indulgent flavors.

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