# Rare Luxury Bourbons Woodford Reserve Debuts its 'Double Double Oaked Bourbon' By Debra John | Published 2025-01-13 | Marketing Source: Trend Hunter, https://www.trendhunter.com/trends/double-double-oaked-bourbon References: [woodfordreserve](https://www.woodfordreserve.com/1) & [instagram](https://www.instagram.com/woodfordreserve/)  [Woodford Reserve](https://www.trendhunter.com/trends/woodford-reserve-batch-proof) introduces its 'Double Double Oaked Bourbon,' now available nationally across the United States in [limited quantities at select retailers](https://www.trendhunter.com/trends/limitededition-bourbon-expression). Originally launched in 2015 as part of the 'Distillery Series,' this bourbon "quickly became a sought-after favorite, often selling out at the distillery." Crafted through an [extended aging process](https://www.trendhunter.com/trends/barrel-finishing-techniques), the fully matured Double Oaked Bourbon is finished for two additional years in a second barrel, heavily toasted and lightly charred—this method imparts a rich complexity to the bourbon’s profile, giving it a rare and luxurious quality. Presented in "a 700ml bottle at 90.4 proof with a suggested price of $199.99, it offers a roasted coffee bean hue and an aroma of maple syrup, butterscotch, and hickory smoke." Additionally, flavors of "dried cherry, blackberry jam, chai tea, and clove lead to a warm, lingering finish." Overall, this release highlights Woodford Reserve's dedication to innovation in bourbon craftsmanship. Image Credit: Woodford Reserve ## Trend Insights (Trend Hunter) - Score: 6.8/10 - Popularity: 81% | Activity: 88% | Freshness: 34% - Audience gender: 50% men, 50% women - Primary generations: Gen X - Top markets: North America ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Marketing](https://www.trendhunter.com/marketing) > [Branding](https://www.trendhunter.com/branding) ## Related on Trend Hunter - [Multi-Blend Vanilla Whiskeys](https://www.trendhunter.com/trends/woodford-reserve-batch-proof.md) - [Flavorful Limited-Edition Bourbons](https://www.trendhunter.com/trends/limitededition-bourbon.md) - [Premium Oatmeal-Flavored Whiskeys](https://www.trendhunter.com/trends/toasted-oak-oat-grain.md) - [High-Proof Bourbon Series](https://www.trendhunter.com/trends/highproof-bourbon.md) - [Double Oak Bourbon Expressions](https://www.trendhunter.com/trends/double-oak-bourbon.md) - [Consumer-Driven Whiskeys](https://www.trendhunter.com/trends/chicken-cock-whiskey.md) - [Bourbon-Inspired Chocolate Collections](https://www.trendhunter.com/trends/bourboninspired-chocolate.md) - [Festive Reserve Bourbons](https://www.trendhunter.com/trends/2023-holiday-bottle.md) - [Chocolatey High-Proof Spirits](https://www.trendhunter.com/trends/woodford-reserve-chocolate-whisper-redux.md)