# Double-Layered QSR Tacos Taco Bell Brought Back its Discontinued 'Double Decker Taco' By Colin Smith | Published 2023-12-05 | Business Source: Trend Hunter, https://www.trendhunter.com/trends/double-decker-taco References: [nrn](https://www.nrn.com/menu/taco-bell-brings-back-its-double-decker-taco) & [tacobell](http://www.tacobell.com)  The Double Decker Taco is a popular menu item from [Taco Bell](https://www.trendhunter.com/trends/2-stackers) that consists of a crunchy taco shell filled with seasoned beef, lettuce, and cheese, wrapped in a soft flour tortilla spread with refried beans. The Double Decker Taco was first introduced in 1995 as a limited-time offer, and it quickly became a fan favorite. However, in 2019, Taco Bell announced that it was removing the Double Decker Taco from its menu as part of a [major menu revamp](https://www.trendhunter.com/trends/throwback-menu). After two years of absence, the Double Decker Taco is making a comeback in 2023. Taco Bell has confirmed that it will be bringing back the Double Decker Taco as a [permanent addition to its menu](https://www.trendhunter.com/trends/taco-bell-menu), starting from December 15. The Double Decker Taco will cost $2.99 and will be available at participating Taco Bell locations nationwide. Taco Bell fans have expressed their excitement and gratitude for the return of the product on social media. Image Credit: Taco Bell ## Trend Insights (Trend Hunter) - Score: 6.6/10 - Popularity: 87% | Activity: 92% | Freshness: 20% - Audience gender: 50% men, 50% women - Primary generations: Millennial, Gen X - Top markets: North America ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Business](https://www.trendhunter.com/business) > [Market](https://www.trendhunter.com/market) ## Key Themes ### Why This Trend Is Growing - **Double Decker Taco Revival:** The return of the Double Decker Taco to Taco Bell's menu presents opportunities for nostalgia-driven fast food experiences. - **Limited-time Offer Success:** The popularity of the Double Decker Taco as a limited-time offer showcases the potential for time-limited menu items to create buzz and excitement. - **Social Media Engagement:** The positive response from Taco Bell fans on social media highlights the importance of engaging with customers online to build brand loyalty. ### Industries Being Reshaped - **Fast Food:** The revival of the Double Decker Taco demonstrates opportunities for innovation and nostalgia in the fast food industry. - **Menu Revamps:** Taco Bell's decision to reintroduce the Double Decker Taco as part of a menu revamp shows the potential for reimagining and refreshing existing menu offerings. - **Online Marketing:** The social media reaction to the return of the Double Decker Taco emphasizes the significance of leveraging online platforms for marketing in the food industry. ## Related on Trend Hunter - [Cheesy Stacked Quesadillas](https://www.trendhunter.com/trends/2-stackers.md) - [Retro QSR Menus](https://www.trendhunter.com/trends/taco-bell-decades-menu.md) - [Double Layered Taco Pizzas](https://www.trendhunter.com/trends/double-crunch-pizza.md) - [Dual-Layer Tortilla Tacos](https://www.trendhunter.com/trends/new-double-stacked-tacos.md) - [One-of-a-Kind Taco Meals](https://www.trendhunter.com/trends/enchirito.md) - [Crunchy QSR-Made Burritos](https://www.trendhunter.com/trends/taco-bell-1.md) - [Cheesy Double-Meat Burritos](https://www.trendhunter.com/trends/double-steak-grilled-cheese-burrito.md) - [Chicken Quesadilla Taco Returns](https://www.trendhunter.com/trends/chicken-quesadilla-taco.md) - [Revived Decade-Themed QSR Menus](https://www.trendhunter.com/trends/taco-bell-menu.md)