# Plumping Two-Step Cleansers Kosas' Plump + Juicy Double Cleansing System Melts Away Makeup & Dirt By Laura McQuarrie | Published 2025-05-05 | Fashion Source: Trend Hunter, https://www.trendhunter.com/trends/double-cleansing-system References: [newbeauty](https://www.newbeauty.com/new-beauty-products-may-2025/) & [kosas](https://kosas.com/products/plump-juicy-double-cleansing-system)  Double [cleansing](https://www.trendhunter.com/trends/daily-cleansing-protocol) offers a deeper, more effective clean and the [Kosas](https://www.trendhunter.com/trends/shiny-objects) Plump + Juicy Double Cleansing System pairs a cushiony cleansing oil with a non-drying, soap-free gel cleanser just for this purpose. This two-step cleansing system begins with the Plump + Juicy Cleansing Oil, formulated with a softening, soothing botanical oil blend and replenishing ceramide to support the skin barrier. Secondly, the Plump + Juicy Gel Cleanser enhances the suppleness of skin with deeply hydrating hyaluronic acid, conditioning allantoin, beta glucan and panthenol for additional skin barrier fortification. Those who are willing to make the effort to [double cleanse](https://www.trendhunter.com/trends/great-skin-double-cleanse) do so because it delivers a noticeably cleaner, clearer complexion that multitasking products often can't match, especially when dealing with stubborn makeup, SPF, and daily grime. ## Trend Insights (Trend Hunter) - Score: 5.6/10 - Popularity: 60% | Activity: 69% | Freshness: 40% - Audience gender: 30% men, 70% women - Primary generations: Gen Z, Millennial - Top markets: North America ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Fashion](https://www.trendhunter.com/fashion) > [Cosmetics](https://www.trendhunter.com/cosmetics) ## Key Themes ### What's Driving This Trend - **Barrier-reinforcing Skincare:** Focusing on skin barrier support, products that integrate ingredients like ceramides and beta glucan are gaining popularity for their role in maintaining healthy skin. - **Multi-texture Cleansing Systems:** The trend of using multi-textural cleansing products, such as combining oil and gel-based formulations, is disrupting traditional approaches to skincare. - **Hydrating Double Cleansing:** Innovative double cleansing methods are emphasizing hydration with ingredients like hyaluronic acid to offer a more comfortable and effective clean. ### Who This Affects Most - **Beauty and Personal Care:** The beauty industry is seeing a shift towards more sophisticated cleansing routines that promise enhanced skin clarity and protection. - **Skincare Ingredients:** The skincare sector is driving demand for potent active ingredients that bolster both cleansing and hydration in single routines. - **Cosmeceuticals:** As consumers become more skin-aware, the cosmeceutical industry is innovating with therapeutic skincare products that address comprehensive skin health through cleansing. ## Related on Trend Hunter - [Two-Step Facial Cleansers](https://www.trendhunter.com/trends/duocleanse.md) - [Hydrating Cleansing Sets](https://www.trendhunter.com/trends/double-cleansing-duo.md) - [Transformative Two-Step Cleansers](https://www.trendhunter.com/trends/daily-cleansing-protocol.md) - [Double Cleansing Balms](https://www.trendhunter.com/trends/double-cleansing-balm.md) - [Gentle Double Cleansing Skincare](https://www.trendhunter.com/trends/double-cleansing-1.md) - [Multi-Benefit Facial Cleansers](https://www.trendhunter.com/trends/barrier-pro-1step-cleanser.md) - [One-Step Cleansing Balms](https://www.trendhunter.com/trends/melt-it-all-cleansing-balm.md) - [Bi-Phase Foaming Cleansers](https://www.trendhunter.com/trends/great-skin-double-cleanse.md) - [Rapid Facial Cleansers](https://www.trendhunter.com/trends/face-cleanse.md)