# Thick Belgium-Style Waffles Eggos Introduced a Double Chocolatey Flavor to Its Thick & Fluffy Line By Ell Smith | Published 2018-07-02 | Lifestyle Source: Trend Hunter, https://www.trendhunter.com/trends/double-chocolatey References: [chewboom](https://www.chewboom.com/2018/06/30/eggo-introduces-new-thick-fluffy-double-chocolatey-belgium-style-waffles/) & [kelloggs](http://www.kelloggs.ca/en_CA/eggo-thick-fluffy-waffles-original-flavour-product.html) Those looking for an indulgent morning pick-me-up should look no further than [Eggo's](https://www.trendhunter.com/trends/eggo-ice-cream) newest flavour addition to its Thick & Fluffy [Belgium](https://www.trendhunter.com/trends/new-belgium-fruit-smash)-Style Waffles lineup: Double Chocolatey. This over-the-top treat now arrives in four unique flavors which are sure to appeal to anyone with a sweet tooth. These flavors include Original, Cinnamon Brown Sugar, Blueberry and the new Double Chocolatey add-on. This addition to the line-up offers a more indulgent take on the beloved breakfast food that's sure to offer a more gluttonous approach to one's morning routine. This thick waffle has been infused with flavourful chocolate chips and rich cocoa, making for a treat that's sure to jump start one's morning, no mater how tired they are. ## Trend Insights (Trend Hunter) - Score: 0.8/10 - Popularity: 8% | Activity: 8% | Freshness: 8% - Audience gender: 50% men, 50% women - Primary generations: Millennial - Top markets: North America ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Lifestyle](https://www.trendhunter.com/lifestyle) > [Food](https://www.trendhunter.com/food) ## Key Themes ### What's Driving This Trend - **Indulgent Breakfast Treats:** The introduction of Double Chocolatey flavor to Eggo's Thick & Fluffy Belgium-Style Waffles presents an opportunity for creating new indulgent breakfast options. - **Flavor Expansion:** The addition of Double Chocolatey to the lineup of Eggo Thick & Fluffy Belgium-Style Waffles reflects a trend of expanding flavor options in the breakfast food market. - **Gourmet Waffles:** The infusion of chocolate chips and rich cocoa into the Thick & Fluffy Belgium-Style Waffles positions Eggo's product as a gourmet waffle choice for breakfast enthusiasts. ### Who This Affects Most - **Frozen Breakfast Foods:** The introduction of Double Chocolatey flavor to Eggo's Thick & Fluffy Belgium-Style Waffles presents a disruptive innovation opportunity in the frozen breakfast foods industry. - **Food Manufacturing:** The expanding flavor options in the Eggo waffle lineup create potential for innovation and product development in the food manufacturing sector. - **Convenience Stores:** Eggo's Thick & Fluffy Belgium-Style Waffles with Double Chocolatey flavor could be a disruptive innovation opportunity for convenience stores, offering indulgent breakfast options to customers on-the-go. ## Related on Trend Hunter - [Waffle-Flavored Frozen Desserts](https://www.trendhunter.com/trends/eggo-ice-cream.md) - [Tasty Waffle-Flavored Cookies](https://www.trendhunter.com/trends/blueberry-eggo-waffle-cookie.md) - [Crispy Protein Waffles](https://www.trendhunter.com/trends/eggo-protein-waffles.md) - [Protein-Packed Toaster Waffles](https://www.trendhunter.com/trends/eggo-fully-loaded-waffles.md) - [Waffle-Inspired Ice Cream Sandwiches](https://www.trendhunter.com/trends/eggo-ice-cream-sandwiches.md) - [Grab-and-Go Waffle Packets](https://www.trendhunter.com/trends/liegestyle-waffles.md) - [Waffle-Inspired Sneakers](https://www.trendhunter.com/trends/eggo-fully-loaded-kicks.md) - [Waffle-Flavored Coffee Pods](https://www.trendhunter.com/trends/eggo-coffee.md) - [Waffle-Inspired Cream Liqueurs](https://www.trendhunter.com/trends/eggo-nog.md)