# Fruit-Flavored Slush Drinks Taco Bell Launches the New Double Berry Freeze Menu Item By Kanesa D | Published 2023-12-20 | Lifestyle Source: Trend Hunter, https://www.trendhunter.com/trends/double-berry-freeze References: [fastfoodpost](https://www.fastfoodpost.com/taco-bell-unveils-new-double-berry-freeze/) & [tacobell](https://www.tacobell.com)  Fast food chain [Taco Bell](https://www.trendhunter.com/trends/island-berry-freeze) is unveiling a new 'Freeze' beverage called the 'Double Berry Freeze' at participating locations. The new beverage item appeals to consumers who love [fruit-based, frozen drinks](https://www.trendhunter.com/trends/frozen-beverages), as well as those looking for a new hydration option outside of regular sodas and energy drinks. The 'Double Berry Freeze' contains Blue Raspberry Freeze and Wild Strawberry-flavored syrups. This enhances the otherwise ice-based drink, which draws comparisons to a [standard slushie](https://www.trendhunter.com/trends/burstin-slushers-shakes). Consumers can purchase the new beverage in a 16-ounce cup for $3.29, while the larger size is priced at $3.49. 'Double Berry Freeze' can be purchased at participating Taco Bell locations for $1 during Happier Hour, which occurs daily from 2:00 to 5:00 PM. The drink will arrive on menus starting on December 21, 2023. Image Credit: Taco Bell ## Trend Insights (Trend Hunter) - Score: 5.1/10 - Popularity: 61% | Activity: 73% | Freshness: 20% - Audience gender: 50% men, 50% women - Primary generations: Gen Z, Gen Alpha, Millennial, Gen X - Top markets: North America ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Lifestyle](https://www.trendhunter.com/lifestyle) > [Food](https://www.trendhunter.com/food) ## Key Themes ### Key Themes Behind This Trend - **Frozen Fruit-based Beverages:** The popularity of frozen fruit-based beverages is growing as consumers seek refreshing and flavorful alternatives to traditional sodas and energy drinks. - **Innovative Beverage Flavors:** There is a demand for unique beverage flavors, as seen with Taco Bell's 'Double Berry Freeze,' which combines Blue Raspberry and Wild Strawberry syrups to create a distinctive taste. - **Value-driven Happy Hour Deals:** Offering discounted prices during a designated happy hour, like Taco Bell's $1 'Double Berry Freeze' promotion, attracts consumers who are looking for value and variety in their beverage choices. ### Where This Applies - **Fast Food:** The fast food industry can capitalize on the trend of frozen fruit-based beverages by introducing their own innovative flavors and promotions. - **Beverage Manufacturing:** Beverage manufacturers have an opportunity to create and market unique flavors to meet the growing consumer demand for refreshing and flavorful alternatives. - **Restaurant Chains:** Restaurant chains can attract customers by offering value-driven happy hour deals, like Taco Bell's discounted prices on the 'Double Berry Freeze' during Happier Hour. ## Related on Trend Hunter - [Swirled Mixed Berry Slushies](https://www.trendhunter.com/trends/island-berry-freeze.md) - [Swirled Blue Raspberry Slushies](https://www.trendhunter.com/trends/electric-strawberry-freeze-beverages.md) - [Frozen Black Cherry Slushies](https://www.trendhunter.com/trends/midnight-cherry-freeze.md) - [Hybrid Flavor QSR Slushies](https://www.trendhunter.com/trends/cherry-twilight-freeze.md) - [Swirled Frozen QSR Beverages](https://www.trendhunter.com/trends/cherry-bliss-freeze.md) - [Cherry-Flavored Iced Slushies](https://www.trendhunter.com/trends/cherry-sunrise-freeze.md) - [Tangy Watermelon Lemonade Slushies](https://www.trendhunter.com/trends/watermelon-berry-lemonade-freeze.md) - [Cookie-Flavored Slush Drinks](https://www.trendhunter.com/trends/confetti-cookie-freeze.md) - [Fast Food Soda Floats](https://www.trendhunter.com/trends/orange-vanilla-cream-soda-freeze.md)