# Brown-Bagged Beer The Doss Blockos Beer Gives You That "Drinking in Public" Feel By Peter Vallas | Published 2011-02-18 | Lifestyle Source: Trend Hunter, https://www.trendhunter.com/trends/doss-blockos-beer References: [thedieline](http://www.thedieline.com/blog/2011/2/15/doss-blockos-beer.html) & [e9thbrewing](http://e9thbrewing.com/) Doss Blockos Beer, which is part of [East Ninth Brewing Company](https://www.trendhunter.com/trends/lightbodied-blonde-ale), has released their latest packaging design. This [New York lager](https://www.trendhunter.com/trends/peroni-nastro-azzuro) took a design point different from many other beer companies. The Doss Blockos Beer [6 packs](https://www.trendhunter.com/trends/holiday-detox-pack) feature a very plain cardboard design with each bottle draped in a brown paper bag. The design comes from the underground roots of the beer and the art of concealing booze from the law. They are against the fancy schmucks and just want you to have a good time -- though I'm not encouraging public intoxication, those holding cells are terrible. ## Trend Insights (Trend Hunter) - Score: 3.8/10 - Popularity: 31% | Activity: 75% | Freshness: 8% - Audience gender: 70% men, 30% women - Primary generations: Millennial - Top markets: North America ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Lifestyle](https://www.trendhunter.com/lifestyle) > [Drinking](https://www.trendhunter.com/drinking) ## Key Themes ### What Makes This Trend Stand Out - **Anti-establisment Packaging:** Opportunity for food and beverage companies to offer unique packaging concepts that embrace underground or alternative lifestyles. - **Back to Basics Marketing:** Opportunity for businesses to offer stripped down product designs and marketing messages that appeal to consumers having a longing for simplicity and authenticity. - **Retro Branding:** Opportunity for businesses to reintroduce outdated branding and packaging designs that resonate with consumers looking for a nostalgic experience. ### Sectors Adopting This - **Alcoholic Beverages:** Opportunity for brewers and distillers to embrace alternative culture packaging and marketing to attract younger demographic groups. - **Food and Beverage:** Opportunity for companies in the industry to promote simpler and authentic products in packaging designs that champion modesty and anti-excess. - **Marketing and Advertising:** Opportunity for marketers and advertisers to utilize unique packaging concepts and retro branding designs to communicate authenticity and nostalgia to consumers. ## Related on Trend Hunter - [Conceptual Craft Beer Bottles](https://www.trendhunter.com/trends/sour-glass.md) - [Artfully Designed Beer Packs](https://www.trendhunter.com/trends/range-of-beers.md) - [Refreshing Cherry Beer Labels](https://www.trendhunter.com/trends/tainted-love-beer.md) - [Quirkily Branded Beers](https://www.trendhunter.com/trends/new-lager.md) - [Tattoo-Covered Beer Packaging](https://www.trendhunter.com/trends/86-tattoo-limited-edition.md) - [Retro-Inspired Beer Cans](https://www.trendhunter.com/trends/bellwoods-brewery.md) - [Contemporary Beer Packagings](https://www.trendhunter.com/trends/beer-brothers.md) - [Coffee-Inspired Beer Packs](https://www.trendhunter.com/trends/dunkin-and-harpoon-brewery.md) - [Stackable Bottled Cocktails](https://www.trendhunter.com/trends/bloc-bottled-cocktails.md)