# Shocking Teen Abuse PSAs DoSomething.org Uses Police Report Notes From Rihanna Case By Marissa Brassfield | Published 2009-03-20 | Social Good Source: Trend Hunter, https://www.trendhunter.com/trends/dosomethingorg-rihanna-abuse-psa References: [momlogic](http://www.momlogic.com/2009/03/psa_re-enacts_details_rihanna_beating.php) & [dosomething.org](http://dosomething.org/) No matter the outcome of Chris Brown’s trial, his alleged abuse of Rihanna has brought to light a shocking statistic from DoSomething.org that 1 in 3 teens is abused in a relationship. The organization has released a PSA that uses the actual detective notes taken on February 8. These notes are narrated with a monotone voiceover as young white actors reenact the incident between Chris Brown and Rihanna. DoSomething.org CEO Nancy Lublin said that these choices were intentional: “We didn’t want to be overdramatic. Our goal was not to shoot a Lifetime TV movie. There was no need to sensationalize things. It was bad enough.” The [DoSomething.org PSA](https://www.trendhunter.com/trends/this-is-not-a-home) is meant to shed light on the shocking statistic of [teen abuse](https://www.trendhunter.com/trends/aid-to-cart), not necessarily to presume guilt or innocence for either Chris Brown or Rihanna. What do you think of the PSA? Is it effective or inflammatory? Share your Reaction below. ## Trend Insights (Trend Hunter) - Score: 4.4/10 - Popularity: 38% | Activity: 86% | Freshness: 8% - Audience gender: 50% men, 50% women - Primary generations: Gen Z, Millennial - Top markets: North America ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Social Good](https://www.trendhunter.com/socialgood) > [Activism](https://www.trendhunter.com/activism) ## Key Themes ### Why This Trend Is Growing - **Teen Abuse Awareness:** Opportunity for organizations to create awareness campaigns and support systems to address the alarming statistic of 1 in 3 teens experiencing abuse in relationships. - **Psas Utilizing Real Case Data:** Organizations can leverage actual case data to create impactful PSAs that educate and raise awareness about important social issues like teen abuse. - **Non-sensationalized Media Portrayals:** Opportunity for media companies to produce content that accurately portrays sensitive subjects like teen abuse without excessive dramatization, focusing on the gravity of the issue. ### Industries Being Reshaped - **Non-profit Organizations:** Non-profit organizations can play a vital role in creating support systems, providing resources, and organizing awareness campaigns to address teen abuse. - **Marketing and Advertising:** Marketing and advertising agencies can collaborate with organizations to develop impactful PSAs that utilize real case data to raise awareness about teen abuse. - **Media and Entertainment:** Media and entertainment industry can produce responsible and non-sensationalized content that highlights important issues like teen abuse, fostering public awareness and understanding. ## Related on Trend Hunter - [Anti-Domestic-Violence Campaigns](https://www.trendhunter.com/trends/neighbours-friends-and-family.md) - [Perpetrator-Targeted Domestic Abuse Ads](https://www.trendhunter.com/trends/domestic-abuse-prevention-ad.md) - [Educational Valentine's Campaigns](https://www.trendhunter.com/trends/language-of-love.md) - [Child Abuse-Preventing Campaigns](https://www.trendhunter.com/trends/prevent-child-abuse-america.md) - [Gender-Based Violence Awareness Films](https://www.trendhunter.com/trends/my-friend-max-hate.md) - [Anti-Gender Violence Campaigns](https://www.trendhunter.com/trends/antigender-violence-campaign.md) - [Mock Social Good Fashion Ads](https://www.trendhunter.com/trends/not-models-own.md) - [Distracted Driving Awareness Videos](https://www.trendhunter.com/trends/project-yellow-lights-love-story.md) - [Gun Violence Prevention Films](https://www.trendhunter.com/trends/sandy-hook-promise.md)