# Opalescent Face Glosses NYX's Dose of Dew Adds a Noticeable Sheen to the Skin By Mishal Omar | Published 2017-06-26 | Marketing Source: Trend Hunter, https://www.trendhunter.com/trends/dose-of-dew References: [nyxcosmetics](http://www.nyxcosmetics.ca/en_CA/dose-of-dew-face-gloss/800897093266.html?cgid=New) & [ulta](http://www.ulta.com/dose-of-dew-face-gloss?productId=xlsImpprod15881003) As the popular habit of contouring slowly makes way for more dramatic facial highlighting, brand's like [NYX](https://www.trendhunter.com/trends/jelly-job) are catering to the beauty industry's increased emphasis on "strobing" – as evidenced by the brand's new Dose of Dew product. While most highlighters offer a subtle glow or sparkle to the skin that is only visible when the light hits it, NYX's Dose of Dew adds a much more noticeable sheen to the skin. The product offers a soft, pearlescent glow that functions as a "[face gloss](https://www.trendhunter.com/trends/romnd-glasting-color)." It was designed to be used on the high points of the face, including the tops of users' cheekbones, along their nose, and on their eyelids. This [highlighting product](https://www.trendhunter.com/trends/glow-protect-spf-50-liquid-highlighter) is particularly well-suited for those with dry skin. ## Trend Insights (Trend Hunter) - Score: 1.9/10 - Popularity: 18% | Activity: 30% | Freshness: 8% - Audience gender: 50% men, 50% women - Primary generations: Gen Z, Millennial, Gen X - Top markets: North America, Europe, Asia ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Marketing](https://www.trendhunter.com/marketing) > [Branding](https://www.trendhunter.com/branding) ## Key Themes ### What Makes This Trend Stand Out - **Dramatic Facial Highlighting:** Opportunities for brands to create highlighters that offer a more noticeable sheen to the skin, catering to the beauty industry's emphasis on 'strobing'. - **Pearlescent Face Gloss:** Innovative products like NYX's Dose of Dew that provide a soft, pearlescent glow to the high points of the face, offering a unique 'face gloss' effect. - **Dry Skin Highlighting Solutions:** Development of highlighters specifically formulated for individuals with dry skin, providing a solution to their unique needs. ### Sectors Adopting This - **Beauty and Cosmetics:** Opportunities for beauty brands to create and market products that cater to the trend of dramatic facial highlighting and pearlescent face gloss. - **Fashion and Personal Care:** Integration of pearlescent face glosses into personal care routines, offering a new way to enhance facial features and create a dewy, glowing complexion. - **Skincare and Wellness:** Inclusion of dry skin highlighting solutions in skincare products, combining the benefits of skincare with the visual appeal of facial highlighting. ## Related on Trend Hunter - [Shimmery Waterproof Highlighters](https://www.trendhunter.com/trends/face-bond-range.md) - [Multi-Use Highlighting Glosses](https://www.trendhunter.com/trends/pretty-grunge-face-gloss.md) - [Illuminating Soild Oil-Serums](https://www.trendhunter.com/trends/futuredew-solid.md) - [Long-Lasting Liquid Illuminators](https://www.trendhunter.com/trends/liquid-glow-stayn.md) - [Glow-Boosting Skin Tints](https://www.trendhunter.com/trends/bright-light-face-glow.md) - [High-End Highlighter Collections](https://www.trendhunter.com/trends/gucci-glow-highlighter.md) - [Luminous Non-Sticky Lotions](https://www.trendhunter.com/trends/colorstay-face-body.md) - [Lush-Glow-Effect Korean Glosses](https://www.trendhunter.com/trends/romnd-glasting-color.md) - [Hydration-Focused Shimmer Drops](https://www.trendhunter.com/trends/skinvest.md)