# RTD Canned Cocktails Dos Equis Introduces Three New Flavored Beverages By Grace Mahas | Published 2023-05-09 | Lifestyle Source: Trend Hunter, https://www.trendhunter.com/trends/dos-equis References: [prnewswire](https://www.prnewswire.com/news-releases/dos-equis-introduces-new-products--its-first-non-alcoholic-beverage-a-classic-mexican-drink--a-conveniently-canned-cocktail-301818958.html)  Dos Equis is expanding its product portfolio with a flavored non-alcoholic beverage, a [Michelada](https://www.trendhunter.com/trends/blaze-mota-motalada), and a [tequila-based canned cocktail](https://www.trendhunter.com/trends/johnny-tejas). Perfect for summer celebrations, these beverages make it easy to enjoy bar and restaurant favorites at home or on the go. Dos Equis Lime & Salt ZERO caters to the growing interest in non-alcoholic beverages, with each 12 oz can containing less than 0.5% ABV and 73 calories. Dos Equis Michelada offers the authentic taste of the classic Mexican drink in a convenient single serve 24 oz can. Dos Equis Mango Margarita, a [ready-to-drink margarita](https://www.trendhunter.com/trends/agave-boom-margaritas), blends Blanco Tequila with mango juice for a craft cocktail experience in a 12 oz can with 10% ABV. These new products reflect Dos Equis' commitment to delivering innovative and convenient products inspired by consumer trends, such as the popularity of tequila, margaritas, ready-to-drink options, and the sober-curious lifestyle. ## Trend Insights (Trend Hunter) - Score: 6.4/10 - Popularity: 82% | Activity: 93% | Freshness: 16% - Audience gender: 50% men, 50% women - Primary generations: Millennial, Gen X - Top markets: North America, South America ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Lifestyle](https://www.trendhunter.com/lifestyle) > [Drinking](https://www.trendhunter.com/drinking) ## Key Themes ### What's Driving This Trend - **Non-alcoholic Beverages:** As the interest in non-alcoholic beverages grows, there is an opportunity for companies to innovate and introduce new flavors to cater to this market. - **Ready-to-drink Cocktails:** The demand for ready-to-drink cocktails is rising, creating an opportunity for companies to introduce unique flavor combinations and packaging solutions. - **Sober-curious Lifestyle:** With the growing trend of sober-curious lifestyle, there is an opportunity for companies to introduce creative non-alcoholic options and a unique drinking experience. ### Who This Affects Most - **Beverage Industry:** The beverage industry can incorporate innovative flavor and packaging solutions to meet the rising demand for ready-to-drink cocktails and non-alcoholic beverages. - **Hospitality Industry:** As the demand for innovative cocktail options rises, the hospitality industry can capitalize on this trend by offering unique and creative cocktail menus and experiences. - **Alcohol Industry:** The alcohol industry can tap into the sober-curious market by offering creative non-alcoholic options that are appealing and provide a unique drinking experience. ## Related on Trend Hunter - [Authentic Canned Margarita Cocktails](https://www.trendhunter.com/trends/classic-lime-margarita.md) - [Premium Canned Tequila Beverages](https://www.trendhunter.com/trends/tequila-cazadores-1.md) - [Mexican-Made RTD Debuts](https://www.trendhunter.com/trends/new-mix.md) - [Canned Mexican Beer Cocktails](https://www.trendhunter.com/trends/chelada-variety-pack.md) - [Premium Canned Margaritas](https://www.trendhunter.com/trends/casamigos-margaritas.md) - [Fruity Canned Tequila Cocktails](https://www.trendhunter.com/trends/stone-buenafiesta-margaritas.md) - [Refreshing Low-Carbonated Beverages](https://www.trendhunter.com/trends/spiked-aguas-frescas.md) - [Fruity Canned Margaritas](https://www.trendhunter.com/trends/ready-to-drink-margarita.md) - [Ultra-Premium Mexican Cocktails](https://www.trendhunter.com/trends/mexican-cocktails.md)