# Adventure Seeker Contests Dos Equis 'Stay Thirsty Grant' Will Make One Fan's Dreams Come True By Katherinev123 | Published 2012-06-29 | Marketing Source: Trend Hunter, https://www.trendhunter.com/trends/dos-equis-stay-thirsty-grant References: [popsop](http://popsop.com/56601/) & [mostinterestingacademy](http://mostinterestingacademy.com/staythirstygrant) The [Dos Equis](https://www.trendhunter.com/trends/go-for-dos) 'Stay Thirsty Grant' is offering adventure-lovers the chance of a lifetime. The [beer brand](https://www.trendhunter.com/trends/always-a-smooth-catch), known for its 'Most Interesting' campaigns, has launched a contest for its 'Most Interesting Academy,' a dedicated section of its website that provides fun and entertaining content on things like how to eat a live octopus and how to "rule at rock, paper scissors." The new 'Stay Thirsty Grant' campaign will reward one lucky person with $25,000 to pursue his or her passion, provided that it's some crazy awesome expedition or adventure. With the Dos Equis Stay Thirsty Grant, you'll get the opportunity to make your dream come true, whether it's climbing the world's tallest volcano, swimming amongst wild salmon or biking down mountains in Machu Picchu. To enter the contest, just submit a video explaining your extraordinary dream. Also make sure you visit the brand's Most Interesting Academy site to see the videos fans have already submitted. ## Trend Insights (Trend Hunter) - Score: 3.2/10 - Popularity: 27% | Activity: 60% | Freshness: 8% - Audience gender: 50% men, 50% women - Primary generations: Gen Z, Millennial, Gen X - Top markets: North America, South America, Europe, Asia, Africa ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Marketing](https://www.trendhunter.com/marketing) > [Interactive](https://www.trendhunter.com/interactive) ## Key Themes ### Why This Trend Is Growing - **Adventure Travel:** The trend of adventure travel is on the rise, with opportunities for disruptive innovation in the travel and tourism industry. - **User-generated Content:** The trend of user-generated content is growing, presenting opportunities for disruptive innovation in marketing and advertising industries. - **Experiential Marketing:** Experiential marketing is becoming more popular, providing opportunities for disruptive innovation in the marketing and branding industries. ### Industries Being Reshaped - **Travel and Tourism:** The travel and tourism industry can take advantage of the growing trend of adventure travel to offer unique and exciting experiences for customers. - **Marketing and Advertising:** Marketing and advertising industries can leverage user-generated content to create authentic and engaging campaigns that resonate with their audience. - **Branding:** The branding industry can use experiential marketing to create memorable and immersive experiences that connect consumers with their products and services. ## Related on Trend Hunter - [Interactive Beer Giveaways](https://www.trendhunter.com/trends/go-for-dos.md) - [Logo Duplicating Contests](https://www.trendhunter.com/trends/chill-harder-champ.md) - [$75K Dreaming-Pursing Contests](https://www.trendhunter.com/trends/the-great-unshackling.md) - [Artistic Mexican Beer Campaigns](https://www.trendhunter.com/trends/ni-perdon-ni-permiso.md) - [Holiday-Ditching Vacation Offers](https://www.trendhunter.com/trends/allexpense-paid-trip.md) - [Grand American Tours](https://www.trendhunter.com/trends/american-eurotrip.md) - [Temporary Retirement Sweepstakes](https://www.trendhunter.com/trends/temporary-retirement-sweepstakes.md) - [Sunset-Watching Dream Jobs](https://www.trendhunter.com/trends/sunset-streamer.md) - [High Stakes Beer Ads](https://www.trendhunter.com/trends/igh-stakes-beer-ad.md)