# Mexico-Celebrating Beer Cans Dos Equis Collaborated with a Streetwear Brand on a Co-Branded Design By Laura McQuarrie | Published 2018-09-18 | World Source: Trend Hunter, https://www.trendhunter.com/trends/dos-equis-beer-can References: [prnewswire](https://www.prnewswire.com/news-releases/dos-equis-announces-partnership-with-iconic-mexican-streetwear-and-lifestyle-brand-mexico-is-the-shit-300713029.html) & [kichink](http://www.kichink.com/stores/mercadorama-usa) As part of its newly launched Keep it Interesante campaign, [Dos Equis](https://www.trendhunter.com/trends/dos-equis) collaborated with the [streetwear and lifestyle brand](https://www.trendhunter.com/trends/patron-tequila-1) behind the '[Mexico](https://www.trendhunter.com/trends/2026-home-kit) is the Shit' jacket. The partnership has introduced a co-branded Dos Equis and Mexico is the Shit can, which are set to be available throughout 2019 for a limited time. In the same way that the MITS jacket was first created as a celebration of Mexicans and the culture of Mexico, the can offers a special edition design for fans to get their hands on to celebrate the Mexican brands. Dos Equis and MITS will be introducing a series of pop-up shops and events—including one on Mexican Independence Day of this year—featuring emerging Mexican designers, visual artists and musicians. ## Trend Insights (Trend Hunter) - Score: 5.7/10 - Popularity: 80% | Activity: 83% | Freshness: 8% - Audience gender: 50% men, 50% women - Primary generations: Millennial - Top markets: North America ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [World](https://www.trendhunter.com/world) > [Regional](https://www.trendhunter.com/regional) ## Key Themes ### Why This Trend Is Growing - **Co-branded Collaborations:** The collaboration between Dos Equis and Mexico is the Shit showcases the trend of brands partnering with streetwear and lifestyle brands to create unique co-branded products. - **Limited Edition Merchandise:** The release of the co-branded Dos Equis and Mexico is the Shit cans highlights the growing trend of limited edition merchandise, offering fans exclusive designs for a limited time. - **Celebration of Cultural Heritage:** Dos Equis and Mexico is the Shit's collaboration and the planned pop-up shops and events focus on celebrating Mexican culture and promoting emerging Mexican designers, visual artists, and musicians. ### Industries Being Reshaped - **Beverage Industry:** The co-branded beer cans by Dos Equis and Mexico is the Shit present an opportunity for the beverage industry to create unique collaborations that attract and engage consumers. - **Fashion Industry:** The collaboration between Dos Equis and a streetwear brand highlights the potential for the fashion industry to partner with beverage brands and create exclusive co-branded merchandise. - **Event Planning Industry:** The upcoming pop-up shops and events organized by Dos Equis and Mexico is the Shit offer opportunities for the event planning industry to curate experiences that celebrate cultural heritage and promote emerging talent. ## Related on Trend Hunter - [RTD Canned Cocktails](https://www.trendhunter.com/trends/dos-equis.md) - [Authentic Canned Margarita Cocktails](https://www.trendhunter.com/trends/classic-lime-margarita.md) - [Artisinal Tequila Bottles](https://www.trendhunter.com/trends/artisinal-tequila-bottles.md) - [Artist Edition Tequila Boxes](https://www.trendhunter.com/trends/summer-of-mexicana.md) - [Luxurious Mexican Tequila Bottles](https://www.trendhunter.com/trends/tequila-don-julio-70.md) - [Co-Branded Beverage Boxes](https://www.trendhunter.com/trends/beverage-box.md) - [Collectible Tequila Launches](https://www.trendhunter.com/trends/paisaboys.md) - [Mexican Holiday-Branded Sodas](https://www.trendhunter.com/trends/manzanita-sol.md) - [Expressive Beer Packagings](https://www.trendhunter.com/trends/buqui-bichi-brewery.md)