# Smoky Soft-Ripened Cheeses Dorothy’s Holy Smoke Soft Ripened Cheese Has a Neat Flower-Shaped Rind By Katherine Pendrill | Published 2021-02-09 | Lifestyle Source: Trend Hunter, https://www.trendhunter.com/trends/dorothys-holy-smoke-soft-ripened-cheese References: [traderjoes](https://www.traderjoes.com/digin/post/dorothys-holy-smoke-cheese) If you're looking to step up your cheese and crackers game, Dorothy’s Holy Smoke Soft Ripened Cheese is the perfect fit. To the delight of cheese lovers, [Trader Joe's](https://www.trendhunter.com/trends/smoked-ghost-pepper-cheddar-cheese) recently began selling Dorothy’s Holy Smoke Soft Ripened Cheese. Dorothy’s has been making cheese since the 1920s and has made a name for itself as a purveyor of premium, soft-ripened cheeses. Dorothy’s is especially well known for its soft-ripened, flower-shaped cheeses with uniquely treated rinds. Dorothy’s Holy Smoke Soft Ripened Cheese is a particular standout from the brand thanks to its [smoky flavor](https://www.trendhunter.com/trends/creamy-smoked-gouda), which is a homage to winter and the nostalgic scent of cedar burning in a family fireplace. Wrapped in an orange and brown-tinged rind, the inside of the cheese boasts a [creamy Brie-like texture](https://www.trendhunter.com/trends/prsident-creamy-brie-with-truffles). In short, this is truly a one-of-a-kind curd. Image Credit: Trader Joe's ## Trend Insights (Trend Hunter) - Score: 5.5/10 - Popularity: 61% | Activity: 95% | Freshness: 9% - Audience gender: 50% men, 50% women - Primary generations: Millennial, Gen X - Top markets: North America ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Lifestyle](https://www.trendhunter.com/lifestyle) > [Food](https://www.trendhunter.com/food) ## Key Themes ### Key Themes Behind This Trend - **Soft-ripened Cheese Varieties:** Dorothy's Holy Smoke Soft Ripened Cheese offers a unique and smoky twist to the traditional variety of soft-ripened cheeses that can encourage innovation in flavor experimentation. - **Specialty Cheese Products in Retail:** The launch of Dorothy's Holy Smoke Soft Ripened Cheese by Trader Joe's provides opportunities for other premium cheese brands to penetrate the specialty cheese market in supermarkets. - **Artisanal Cheese Manufacturing:** Dorothy's Holy Smoke Soft Ripened Cheese's unique flower-shaped rind treatment and smoky flavor concept can inspire artisanal cheese manufacturers to create their own twist on the traditional soft-ripened cheese variety. ### Where This Applies - **Specialty Grocery Retail:** Dorothy's Holy Smoke Soft Ripened Cheese has the potential to lead to more innovative specialty cheese product offerings and increased demand in the retail sector. - **Artisanal Cheese Manufacturing:** Dorothy's Holy Smoke Soft Ripened Cheese sets the standard for artisanal cheese manufacturing in terms of unique flavor offerings and packaging design. - **Food and Beverage Manufacturing:** Dorothy's Holy Smoke Soft Ripened Cheese is an excellent example of how innovative flavors can generate interest and drive sales for food and beverage manufacturers. ## Related on Trend Hunter - [Smoked Ghost Pepper Cheeses](https://www.trendhunter.com/trends/smoked-ghost-pepper-cheddar-cheese.md) - [Succulently Brined Cheeses](https://www.trendhunter.com/trends/softripened-goat-cheese.md) - [Rose-Shaped Swiss Cheeses](https://www.trendhunter.com/trends/tte-de-moine-rosettes-semisoft-cheese.md) - [Double Cream Brie Cheeses](https://www.trendhunter.com/trends/new-double-cream-brie.md) - [Smoky Smooth Havarti Cheeses](https://www.trendhunter.com/trends/hickory-smoked-havarti-cheese.md) - [Baked Sheep's Milk Cheeses](https://www.trendhunter.com/trends/baked-sheeps-milk-ricotta-cheese.md) - [Extra Creamy Brie Cheeses](https://www.trendhunter.com/trends/double-cream-brie.md) - [Brandy-Infused Brie Cheeses](https://www.trendhunter.com/trends/french-triple-creme-brie.md) - [Creamy Blue Cheese Wedges](https://www.trendhunter.com/trends/dolce-creamy-gorgonzola-style-cheese.md)