# Fiery Lime Tortilla Chips The New Doritos Twisted Lime Tortilla Chips Feature Just a Bit of Heat By Katherine Pendrill | Published 2020-10-13 | Lifestyle Source: Trend Hunter, https://www.trendhunter.com/trends/doritos-twisted-lime References: [brandeating](https://www.brandeating.com/2020/10/frito-lay-welcomes-new-doritos-twisted.html) This fall, [Frito-Lay](https://www.trendhunter.com/trends/fritos-queso-flavor-twists) is looking to bring the heat with its new [Doritos](https://www.trendhunter.com/trends/doritos-tangy-tamarind) Twisted Lime tortilla chips. Doritos Twisted Lime is the latest limited-edition flavor to join the Doritos chip lineup. The new flavor is being described by the brand as "the perfect combination of tangy and heat with a mouth-watering lime flavor that finishes with a kick." In other words, you're getting the same citrus punch that you do with Doritos Flamin' Hot Limon, but with a more subtle spice. This makes the new flavor perfect for those who like a flavorful chip without an overpowering amount of spice. The new Doritos Twisted Lime can be found at retailers nationwide through the fall and winter months of 2020. Image Credit: Frito-Lay ## Trend Insights (Trend Hunter) - Score: 2.8/10 - Popularity: 23% | Activity: 51% | Freshness: 9% - Audience gender: 50% men, 50% women - Primary generations: Gen Z, Millennial, Gen X - Top markets: North America ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Lifestyle](https://www.trendhunter.com/lifestyle) > [Food](https://www.trendhunter.com/food) ## Key Themes ### Key Themes Behind This Trend - **Limited-edition Flavor:** Opportunity for snack companies to release new and unique flavors that captivate consumer interest. - **Subtle Spice:** Potential for food and beverage brands to create products that offer a mild heat experience for consumers who prefer less spiciness. - **Citrus Fusion:** Opportunity for companies to explore citrus-infused products that provide a tangy flavor profile paired with other complementary taste elements. ### Where This Applies - **Snack Food:** The snack food industry can capitalize on the trend of limited-edition flavors by introducing innovative and enticing chip variations. - **Food and Beverage:** The food and beverage industry has the potential to develop products that cater to consumers seeking a milder spice experience while still delivering on flavor. - **Flavor Enhancement:** Companies specializing in flavorings and food additives can tap into the demand for citrus fusion products by offering innovative solutions that enhance taste profiles. ## Related on Trend Hunter - [Citrus-Forward Tangy Snack Chips](https://www.trendhunter.com/trends/doritos-tangy-tamarind.md) - [Sour Spice Snack Chips](https://www.trendhunter.com/trends/doritos-roulette-flamin-hot-limon.md) - [Lime-Flavored Chip Snacks](https://www.trendhunter.com/trends/lime-flavored-chip.md) - [Extra-Spicy Rolled Tortilla Snacks](https://www.trendhunter.com/trends/doritos-dinamita-extra-flamin-hot.md) - [Spicy Snack Range Expansions](https://www.trendhunter.com/trends/doritos-dinamita.md) - [Tangy Spiced Tortilla Chips](https://www.trendhunter.com/trends/tangy-all-dressed.md) - [Flavor Duality Snack Chips](https://www.trendhunter.com/trends/doritos-flamin-hot-cool-ranch.md) - [Sweet-Heat Soda Snack Chips](https://www.trendhunter.com/trends/doritos-baja-fiery-mango.md) - [Dip-Flavored Corn Chips](https://www.trendhunter.com/trends/fritos-queso-flavor-twists.md)