# Citrus-Forward Tangy Snack Chips Doritos Tangy Tamarind is a First of its Kind for the US Market By Michael Hemsworth | Published 2022-07-20 | Marketing Source: Trend Hunter, https://www.trendhunter.com/trends/doritos-tangy-tamarind References: [chewboom](https://www.chewboom.com/2022/07/19/doritos-introduces-new-tangy-tamarind-flavor/) & [doritos](https://www.doritos.com)  The [Doritos](https://www.trendhunter.com/trends/doritos-tangy-ranch) Tangy Tamarind snack chips are arriving in the US market as a first-of-its-kind product for consumers to enjoy this summer with their choice of refreshment. The chips are crafted with the brand's signature corn chips, and covered in a [tangy, slightly spicy and citrusy](https://www.trendhunter.com/trends/takis-chile-limon) dusting of flavoring to make them perfect for those who favor more sour flavor varieties. The chips draw are inspired by Asian, Indian and Latin cuisine, and are likely to be a hit given the popularity of [spice-focused flavor varieties](https://www.trendhunter.com/trends/doritos-dinamita-extra-flamin-hot) as of late. The Doritos Tangy Tamarind snack chips are being launched on a staggered basis with select retailers offering them starting today with a wider nationwide launch taking place August 15, 2022. The snack chips are branded with a pop art-inspired aesthetic to make them an eye-catching addition to the snack aisle. Image Credit: Doritos ## Trend Insights (Trend Hunter) - Score: 6.3/10 - Popularity: 80% | Activity: 96% | Freshness: 12% - Audience gender: 50% men, 50% women - Primary generations: Millennial, Gen X - Top markets: North America ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Marketing](https://www.trendhunter.com/marketing) > [Branding](https://www.trendhunter.com/branding) ## Key Themes ### Why This Trend Is Growing - **Tangy Flavor Varieties:** The trend of crafting snack chips with tangy, slightly spicy and citrusy dusting of flavoring would disrupt the snack chip industry. - **International-inspired Snacks:** The trend of creating snack chips using inspiration from Asian, Indian and Latin cuisine would disrupt the international snack industry. - **Pop Art-inspired Branding:** The trend of using pop art-inspired aesthetic branding to create eye-catching snacks would disrupt the packaging and branding industry. ### Industries Being Reshaped - **Snack Chip Industry:** The snack chip industry would benefit from incorporating tangy flavors in their products. - **International Snack Industry:** International snack industry would benefit from creating snack products inspired by Asian, Indian and Latin cuisine. - **Packaging and Branding Industry:** The packaging and branding industry would benefit from using pop art-inspired aesthetic branding to make products stand out. ## Related on Trend Hunter - [Tangy Spiced Tortilla Chips](https://www.trendhunter.com/trends/tangy-all-dressed.md) - [Sweet-Heat Soda Snack Chips](https://www.trendhunter.com/trends/doritos-baja-fiery-mango.md) - [Spiced Tangy Condiment Chips](https://www.trendhunter.com/trends/doritos-golden-sriracha.md) - [Condiment-Flavored Snack Chips](https://www.trendhunter.com/trends/doritos-snack-chips.md) - [Subtly Sweet BBQ Chips](https://www.trendhunter.com/trends/sweet-tangy-bbq.md) - [Summertime Celebration Snack Chips](https://www.trendhunter.com/trends/doritos-twisted-queso.md) - [Spicy Snack Range Expansions](https://www.trendhunter.com/trends/doritos-dinamita.md) - [Tangy Multi-Flavor Snack Chips](https://www.trendhunter.com/trends/doritos-collisions-tangy-pickle-and-cool-ranch.md) - [Pickled Fruit-Flavored Tortilla Chips](https://www.trendhunter.com/trends/chamoy-tortilla-chips.md)