# Retro Chip Branding Doritos Taco is Released With Packaging from the 1960s By Peter Vallas | Published 2011-05-05 | Lifestyle Source: Trend Hunter, https://www.trendhunter.com/trends/doritos-taco References: [thedieline](http://www.thedieline.com/blog/2011/5/2/retro-packaging-doritos-taco.html) & [doritos](http://www.doritos.com) [Frito-Lay](https://www.trendhunter.com/trends/doritos-after-dark), the parent company of Doritos, has released a new product in stores that consumers may have seen in the 60s. When Doritos first debuted its toasted corn chips, it came out with [Doritos Taco](https://www.trendhunter.com/trends/jack-links-doritos-taco) a few years later in 1967. The Doritos Taco flavor ran for a decade and was replaced by other notable Doritos flavors seen today. Frito-Lay has decided to bring back the famous Doritos Taco flavor tortilla chips. Doritos Taco is even set to remain part of the permanent line-up of Doritos flavors seen today. When deciding the packaging for Doritos Taco, Frito-Lay didn’t have to work too hard; actually, it just had to backtrack to 1967 for inspiration. The retro-style packaging is the perfect fit for the chip flavor and it will definitely stand out on store shelves. ## Trend Insights (Trend Hunter) - Score: 4.7/10 - Popularity: 59% | Activity: 74% | Freshness: 8% - Audience gender: 50% men, 50% women - Primary generations: Millennial, Gen X - Top markets: North America ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Lifestyle](https://www.trendhunter.com/lifestyle) > [Food](https://www.trendhunter.com/food) ## Key Themes ### What Makes This Trend Stand Out - **Retro Chip Branding:** Opportunity for brands to tap into nostalgia and produce retro-style packaging for products - **Reviving Classic Flavors:** Reintroducing discontinued flavors from the past to cater to nostalgic consumers - **Permanence of Nostalgic Flavors:** Keeping popular flavors from the past as a permanent part of product line-ups ### Sectors Adopting This - **Snack Food:** Snack food companies can leverage nostalgia to create unique packaging and bring back discontinued flavors - **Food Packaging:** Opportunity for companies in the food packaging industry to design retro-style packaging for products - **Consumer Goods:** Opportunity for companies in the consumer goods industry to capitalize on nostalgia and reintroduce popular flavors from the past ## Related on Trend Hunter - [Taco-Inspired Tortilla Chips](https://www.trendhunter.com/trends/late-night-loaded-taco.md) - [Hot Tortilla Chip-Flavored Tacos](https://www.trendhunter.com/trends/hot-cool-ranch.md) - [90s-Inspired Tortilla Chips](https://www.trendhunter.com/trends/doritos-jumpin-jack-cheese.md) - [Citrus-Forward Tangy Snack Chips](https://www.trendhunter.com/trends/doritos-tangy-tamarind.md) - [Retro QSR Menus](https://www.trendhunter.com/trends/taco-bell-decades-menu.md) - [Revived Decade-Themed QSR Menus](https://www.trendhunter.com/trends/taco-bell-menu.md) - [Snack Chip-Packed Burritos](https://www.trendhunter.com/trends/ruffles-crunchy-double-dippers.md) - [Summertime Celebration Snack Chips](https://www.trendhunter.com/trends/doritos-twisted-queso.md) - [One-of-a-Kind Taco Meals](https://www.trendhunter.com/trends/enchirito.md)