# Gigantic Human Chip Clusters This Doritos Super Bowl Stunt Formed the Largest Dorito Ever By Laura McQuarrie | Published 2014-02-07 | Marketing Source: Trend Hunter, https://www.trendhunter.com/trends/doritos-super-bowl References: [prexamples](http://prexamples.com/2014/02/doritos-photobomb-super-bowl-xlviii/) Just a few seconds of precious ad time for a [Super Bowl commercial](https://www.trendhunter.com/trends/instacart-super-bowl) will cost a company millions, but this [Doritos](https://www.trendhunter.com/trends/star-in-a-super-bowl-commercial) Super Bowl stunt just cost the price of a few seats. Although commercials are one of the most popular ways to advertise on Game Day, it's definitely not the only way. Doritos proved this to be true by having a group of people dress up in bright orange, which probably didn't seem out of the ordinary since the Broncos were playing and it is one of its official colors. But from the other side of the stadium, the grouping of people were carefully placed and they formed a giant triangle, or a Dorito shape. As well as generating a great deal of buzz online, Doritos set the record for creating the world's biggest Dorito chip. ## Trend Insights (Trend Hunter) - Score: 3.2/10 - Popularity: 26% | Activity: 63% | Freshness: 8% - Audience gender: 70% men, 30% women - Primary generations: Millennial - Top markets: North America ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Marketing](https://www.trendhunter.com/marketing) > [Publicity Stunts](https://www.trendhunter.com/publicitystunts) ## Key Themes ### What Makes This Trend Stand Out - **Super Bowl Commercial Stunts:** Opportunity for brands to create memorable and buzzworthy marketing moments during the Super Bowl. - **Unconventional Advertising Methods:** Exploring innovative ways to advertise that go beyond traditional commercials. - **Record-breaking Marketing Strategies:** Using record-setting achievements to generate online buzz and brand recognition. ### Sectors Adopting This - **Snack Food Industry:** Leveraging creative marketing strategies to stand out in a competitive snack food market. - **Event Marketing:** Incorporating unique and eye-catching elements into live events to engage audiences and create memorable experiences. - **Digital Marketing:** Utilizing online platforms and social media to amplify unconventional marketing campaigns and reach a wider audience. ## Related on Trend Hunter - [Super Bowl Commercial Contests](https://www.trendhunter.com/trends/star-in-a-super-bowl-commercial.md) - [Super Bowl Haircut Contests](https://www.trendhunter.com/trends/namethattriangle.md) - [Mixed-Reality Burrito Ads](https://www.trendhunter.com/trends/chipotle-1.md) - [Flame-Grilled Billboards](https://www.trendhunter.com/trends/flame-grilled-billboard.md) - [Playful Football-Shaped Crackers](https://www.trendhunter.com/trends/footballshaped-crackers.md) - [Multidimensional Fan Experiences](https://www.trendhunter.com/trends/stranger-things-season-4.md) - [Real-Food Entrée Giveaways](https://www.trendhunter.com/trends/the-chipotle-realest-30.md) - [Squarish Cinematic Snack Sweepstakes](https://www.trendhunter.com/trends/doritos-x-a-minecraft-movie.md) - [Risk-Worthy Snack Ads](https://www.trendhunter.com/trends/super-bowl-pringles.md)