# Amusing Amateur Chip Ads This 'Extreme Makeover' Ad Shows One Chip Lover's Extreme Devotion By Angela Rajic | Published 2013-11-28 | Pop Culture Source: Trend Hunter, https://www.trendhunter.com/trends/doritos-super-bowl-ad References: [youtube](http://www.youtube.com/watch?v=HgxMm8bh0xU&feature=youtu.be) & [doritos](https://www.doritos.com/us-en/base/submissionsphase) Tis' the season again for the annual amateur [Doritos](https://www.trendhunter.com/trends/doritos-a-spicy-but-not-too-spicy-plumber) Super Bowl Ad contest, and this year competition is tight. One particularly strong entry is this [humorous spot](https://www.trendhunter.com/trends/chocolate-lava) from Israel. It features a plastic surgeon humorously named Dr. Crispin talking enthusiastically to a patient about the surgery he just performed on him. He explained how he made the young man's mouth, ears, eyes and hands all bigger so to better enjoy Doritos. The punchline of the commercial is that post-surgery, the young man actually looks completely normal, but his pre-surgery photo show cartoonishly small features in proportion to his face. His hands, however, are exaggeratedly large, adding to the humor of the ad. The commercial sports very good productions values and practical affects, making it all the more fun to watch. The amateur Doritos Super Bowl Ad contest is a fantastic showcase of young or indie talent, and gives visibility to some great sketches we might not have otherwise seen, like this humorous piece. ## Trend Insights (Trend Hunter) - Score: 1.5/10 - Popularity: 7% | Activity: 30% | Freshness: 8% - Audience gender: 70% men, 30% women - Primary generations: Gen Z, Millennial - Top markets: North America ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Pop Culture](https://www.trendhunter.com/popculture) > [Internet](https://www.trendhunter.com/internet) ## Key Themes ### Key Themes Behind This Trend - **Amateur Super Bowl Ads:** Opportunity for businesses to tap into the creativity of young or indie talent through amateur Super Bowl ad contests. - **Humorous Advertisement:** Using comedy and practical effects in advertisements to engage and entertain audiences. - **Extreme Makeovers in Advertising:** Utilizing extreme transformations in advertising to create memorable and impactful campaigns. ### Where This Applies - **Advertising:** Businesses can leverage the creativity and talent showcased in amateur Super Bowl ad contests to create innovative and engaging advertisements. - **Film and Entertainment:** Opportunity for film and entertainment industry professionals to collaborate with advertisers in creating visually appealing and entertaining advertisements. - **Cosmetic Surgery:** Cosmetic surgeons can explore the concept of extreme makeovers in their advertising campaigns to attract potential clients. ## Related on Trend Hunter - [Cheeky Snack Chip Campaigns](https://www.trendhunter.com/trends/doritos-a-spicy-but-not-too-spicy-plumber.md) - [Humorous Star-Studded Chip Campaigns](https://www.trendhunter.com/trends/call-of-the-mustaches.md) - [Breaking News-Styled TV Ads](https://www.trendhunter.com/trends/tyrrells-chips.md) - [Risk-Worthy Snack Ads](https://www.trendhunter.com/trends/super-bowl-pringles.md) - [Farmer-Focused Campaign Ads](https://www.trendhunter.com/trends/lays-super-bowl-ad.md) - [Humorous Snack Commercials](https://www.trendhunter.com/trends/ritz-salty-club.md) - [Snacking Mishap Campaigns](https://www.trendhunter.com/trends/the-other-hand.md) - [Cheeky Celeb-Inspired Fictional Characters](https://www.trendhunter.com/trends/meal-diamond.md) - [Critical Spicy Snack Campaigns](https://www.trendhunter.com/trends/flamin-hot-campaign.md)