# Controversial Junk Food Ads The Doritos Super Bowl 2011 Commercial Raises Eyebrows By Renee Ramsarran | Published 2011-01-26 | Lifestyle Source: Trend Hunter, https://www.trendhunter.com/trends/doritos-super-bowl-2011-commercial References: [adrants](http://www.adrants.com/2011/01/doritos-gaythemed-ads-not-offensive.php) & [fritolay](http://www.fritolay.com/our-snacks/doritos.html) It is not difficult to come across the latest Doritos Super Bowl 2011 commercial that the company plans to run next month. ‘Told you so’ actually made me laugh out loud at its not-so-subtle approach, but it seems that some critics think that the ad is perhaps too suggestive and a little offensive. Take a look at the Doritos Super Bowl 2011 commercial to decide for yourself if they’ve pushed the [boundaries of advertising too far](https://www.trendhunter.com/trends/angel-soft-super-bowl). ## Trend Insights (Trend Hunter) - Score: 4.2/10 - Popularity: 23% | Activity: 96% | Freshness: 8% - Audience gender: 30% men, 70% women - Primary generations: Gen Z, Millennial - Top markets: North America, Europe ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Lifestyle](https://www.trendhunter.com/lifestyle) > [Food](https://www.trendhunter.com/food) ## Key Themes ### Key Themes Behind This Trend - **Controversial Food Advertising:** Opportunity for innovative approaches in food advertising that provoke a reaction and generate buzz. - **Subtle and Provocative Ads:** Potential to create advertising that is both clever and thought-provoking, without crossing the line into offensiveness. - **Advertising Boundaries:** Exploration of the limits of advertising and the potential for pushing boundaries without alienating consumers. ### Where This Applies - **Food and Beverage:** Opportunity for companies in the food and beverage industry to create bold and controversial advertisements that capture attention. - **Advertising and Marketing:** Opportunity for agencies to develop unconventional and attention-grabbing advertising campaigns that challenge societal norms. - **Entertainment and Media:** Opportunity for television networks and media companies to showcase controversial advertisements during high-profile events, generating discussion and enhancing viewership. ## Related on Trend Hunter - [Cheeky Snack Chip Campaigns](https://www.trendhunter.com/trends/doritos-a-spicy-but-not-too-spicy-plumber.md) - [Farmer-Focused Campaign Ads](https://www.trendhunter.com/trends/lays-super-bowl-ad.md) - [Risk-Worthy Snack Ads](https://www.trendhunter.com/trends/super-bowl-pringles.md) - [Celebrity-Starring Super Bowl Ads](https://www.trendhunter.com/trends/doja-cat-2.md) - [Flame-Grilled Billboards](https://www.trendhunter.com/trends/flame-grilled-billboard.md) - [Controversial Corn Chips](https://www.trendhunter.com/trends/coriander-doritos.md) - [Cheeky Celeb-Inspired Fictional Characters](https://www.trendhunter.com/trends/meal-diamond.md) - [Cookie-Twisting Commercials](https://www.trendhunter.com/trends/oreo-super-bowl-2024.md) - [Playful Football-Shaped Crackers](https://www.trendhunter.com/trends/footballshaped-crackers.md)