# Snack-Silencing AI Tech Doritos Silent Brings Crunch Cancellation Technology to PC Gamers By Laura McQuarrie | Published 2023-11-01 | Marketing Source: Trend Hunter, https://www.trendhunter.com/trends/doritos-silent References: [adweek](https://www.adweek.com/brand-marketing/doritos-develops-ai-tech-to-cancel-its-crunch-for-gamers/) & [doritos](https://www.doritos.co.uk/silent)  In response to growing demand from gamers, brands are increasingly developing a wide range of snack foods tailored to the gaming experience and [Doritos Silent](https://www.trendhunter.com/trends/skullcandy-x-doritos-slyr) uniquely solves the problem of distracting other gamers. New research shows that 85% of gamers consistently choose Doritos as their snack of choice and yet there's also a desire for an innovative solution that eliminates crunching sounds while gaming. Now, Doritos is introducing revolutionary crunch cancellation technology for all PCs. This [noise-canceling technology](https://www.trendhunter.com/trends/dell-alienware-trimode-aw725h) can be downloaded for free and gamers around the world can continue gaming without disturbing others with the sounds of their snacking. Doritos Silent, or "the world's first AI-augmented snack," was created in partnership with Smooth Technology, took six months to develop and it involved analyzing more than 5,000 different crunch sounds. ## Trend Insights (Trend Hunter) - Score: 7.0/10 - Popularity: 94% | Activity: 98% | Freshness: 18% - Audience gender: 50% men, 50% women - Primary generations: Millennial - Top markets: North America ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Marketing](https://www.trendhunter.com/marketing) > [Publicity Stunts](https://www.trendhunter.com/publicitystunts) ## Key Themes ### Key Themes Behind This Trend - **Gaming Tailored Snack Foods:** Brands are developing snack foods specifically for gamers, catering to the growing demand in this niche market. - **Crunch Cancellation Technology:** Innovation in noise-canceling technology is allowing gamers to snack without disturbing others, addressing the desire for a solution to eliminate crunching sounds while gaming. - **AI-augmented Snacks:** The collaboration between Doritos and Smooth Technology has resulted in the world's first AI-augmented snack, providing a unique and disruptive snacking experience for gamers. ### Where This Applies - **Gaming Snack Industry:** With the increasing demand from gamers, there is a rising industry for snack foods specifically tailored to the gaming experience. - **Noise-canceling Technology Industry:** The development of innovative noise-canceling technology presents opportunities in various industries, including gaming, entertainment, and audio. - **AI-enhanced Food Industry:** The combination of artificial intelligence and food opens up new possibilities for the snack industry, particularly in niche markets like gaming. ## Related on Trend Hunter - [Snack-Themed Gamer Headsets](https://www.trendhunter.com/trends/skullcandy-x-doritos-slyr.md) - [Hands-Free Snack Dippers](https://www.trendhunter.com/trends/hum-hum.md) - [Chip-Flavored Condiments](https://www.trendhunter.com/trends/notmayo-doritos.md) - [Squarish Cinematic Snack Sweepstakes](https://www.trendhunter.com/trends/doritos-x-a-minecraft-movie.md) - [Late-Night Snacking Menus](https://www.trendhunter.com/trends/doritos-after-dark.md) - [Chip-Themed Wireless Earbuds](https://www.trendhunter.com/trends/skullcandy-doritos.md) - [Gamer-Targeted Snack Promotions](https://www.trendhunter.com/trends/doritos-and-xbox.md) - [Audio Quality-Enhancing Applications](https://www.trendhunter.com/trends/amd-noise-suppression.md) - [Gaming Taquito Collaborations](https://www.trendhunter.com/trends/feeding-gamers.md)