# Actor-Revealing Chip Ads Doritos' Mystery Guest Has Been Revealed as Matthew Mcconaughey By Ell Smith | Published 2021-01-22 | Pop Culture Source: Trend Hunter, https://www.trendhunter.com/trends/doritos-mystery-guest References: [adweek](https://www.adweek.com/brand-marketing/doritos-reveals-the-identity-of-flatmatthew-in-new-super-bowl-teaser/) & [doritos](https://www.doritos.ca/) Matthew McConaughey has been revealed as the [Doritos](https://www.trendhunter.com/trends/star-in-a-super-bowl-commercial) mystery guest for the chip brand's upcoming [Super Bowl ad](https://www.trendhunter.com/trends/skechers-no-t), which gained attention on social media following a teaser that stared Mindy Kaling and Jimmy Kimmel. The Super Bowl is one of the biggest days of the year for advertisers, and with lockdowns still in effect throughout the globe, this year is set to be one of the biggest yet. Doritos is taking full advantage with a series of [promotional trailers](https://www.trendhunter.com/trends/second-screen-staredown) that are creating buzz for the final ad. In this trailer, it's been revealed that the star of the ad, who was previously only refereed to as 'Flat Matthew' is actor Matthew McConaughey. The full ad is set to run on Game Day. Image Credit: Doritos ## Trend Insights (Trend Hunter) - Score: 1.7/10 - Popularity: 3% | Activity: 39% | Freshness: 9% - Audience gender: 50% men, 50% women - Primary generations: Millennial - Top markets: North America ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Pop Culture](https://www.trendhunter.com/popculture) > [Humor](https://www.trendhunter.com/humor) ## Key Themes ### Why This Trend Is Growing - **Celebrity Marketing:** The use of celebrities in advertising is a trend to watch as it can create buzz and capture attention. - **Social Media Teasers:** Marketing campaigns that include social media teasers can build hype and generate interest in upcoming ads or products. - **Super Bowl Ads:** Super Bowl ads continue to be one of the most highly anticipated and watched events for advertisers and consumers alike. ### Industries Being Reshaped - **Advertising:** The advertising industry has the opportunity to leverage celebrity marketing and social media teasers to create buzz around products or services. - **Entertainment:** The entertainment industry can explore opportunities to collaborate with brands to generate buzz around upcoming projects or events through marketing campaigns that leverage celebrity endorsements. - **Food & Beverage:** The food and beverage industry has the opportunity to leverage the highly anticipated Super Bowl event to promote their brand and generate buzz around upcoming product launches or promotions. ## Related on Trend Hunter - [Super Bowl Commercial Contests](https://www.trendhunter.com/trends/star-in-a-super-bowl-commercial.md) - [Cheeky Celeb-Inspired Fictional Characters](https://www.trendhunter.com/trends/meal-diamond.md) - [Cheeky Snack Chip Campaigns](https://www.trendhunter.com/trends/doritos-a-spicy-but-not-too-spicy-plumber.md) - [Multidimensional Fan Experiences](https://www.trendhunter.com/trends/stranger-things-season-4.md) - [Humorous Star-Studded Chip Campaigns](https://www.trendhunter.com/trends/call-of-the-mustaches.md) - [Real-Food Entrée Giveaways](https://www.trendhunter.com/trends/the-chipotle-realest-30.md) - [United Mascot Commercials](https://www.trendhunter.com/trends/instacart-super-bowl.md) - [Humorous Snack Commercials](https://www.trendhunter.com/trends/ritz-salty-club.md) - [Cheeky Series Star Campaigns](https://www.trendhunter.com/trends/superbowl-ad-with-aubrey-plaza.md)