# Streaming-Based Marketing Campaigns Doritos Ketchup + Makes its Debut with a New Streaming Service By Kalin Ned | Published 2020-06-30 | Marketing Source: Trend Hunter, https://www.trendhunter.com/trends/doritos-ketchup1 References: [ketchupplus](https://www.ketchupplus.ca/en) & [strategyonline](https://strategyonline.ca/2020/06/25/doritos-launches-a-streamer-for-fans-of-ketchup/) [Doritos Ketchup](https://www.trendhunter.com/trends/doritos-snack-chips) chips have re-launched in Canada and the company has curated a brand new streaming platform as part of its marketing efforts. The initiative definitely fits with the times as many consumers remain at home due to COVID-19 fears. The Doritos Ketchup + streaming platform boasts specially curated content, including spoofs of earnest sports documentaries, abstract expressionism, [fringe conspiratorial programming like Ancient Aliens](https://www.trendhunter.com/trends/pretzelized). The campaign also engaged influencers on different topics like comedy, fashion, cooking, and more. To source talent, Doritos tapped Toronto-based platform Flare Studios which pairs content creators with brands. Given the dynamic marketing approach, the emphasis on youthful short-form entertainment, and the encouragement for self-expression, it comes as no surprise that the company was targeting the Gen Z demographic. The Doritos Ketchup + chips are currently being sold at retailers such as [Walmart](https://www.trendhunter.com/trends/protein-chips1). Image Credit: Doritos ## Trend Insights (Trend Hunter) - Score: 3.9/10 - Popularity: 45% | Activity: 63% | Freshness: 9% - Audience gender: 50% men, 50% women - Primary generations: Gen Z, Millennial - Top markets: North America ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Marketing](https://www.trendhunter.com/marketing) > [Branding](https://www.trendhunter.com/branding) ## Key Themes ### What's Driving This Trend - **Streaming-based Marketing:** Opportunity for brands to leverage streaming platforms as a marketing tool. - **Curated Content:** Opportunity to create unique and engaging content tailored to specific target audiences. - **Influencer Partnerships:** Opportunity to collaborate with influencers to amplify brand messaging and reach. ### Who This Affects Most - **Food and Snacks:** Disruptive innovation opportunity for food and snack brands to incorporate streaming-based marketing campaigns. - **Entertainment and Media:** Opportunity for entertainment and media companies to create and monetize curated content on streaming platforms. - **Advertising and Marketing:** Opportunity for advertising and marketing agencies to facilitate influencer partnerships for brands in streaming-based marketing campaigns. ## Related on Trend Hunter - [Cheeky Tortilla Chip Campaigns](https://www.trendhunter.com/trends/simplyprotein-campaign.md) - [Gen Z-Influenced Marketing Campaigns](https://www.trendhunter.com/trends/kraft-heinz-3.md) - [Condiment-Flavored Snack Chips](https://www.trendhunter.com/trends/doritos-snack-chips.md) - [Squarish Cinematic Snack Sweepstakes](https://www.trendhunter.com/trends/doritos-x-a-minecraft-movie.md) - [Streaming Series Snack Chips](https://www.trendhunter.com/trends/pepsico-and-netflix.md) - [Chip-Inspired Snack Dips](https://www.trendhunter.com/trends/doritos-dips.md) - [Cheeky Snack Chip Campaigns](https://www.trendhunter.com/trends/doritos-a-spicy-but-not-too-spicy-plumber.md) - [Gamer-Targeted Snack Promotions](https://www.trendhunter.com/trends/doritos-and-xbox.md) - [Shawarma-Style Chip Collaborations](https://www.trendhunter.com/trends/the-walking-shawarma.md)