# Mystery Chip Flavors The Three New Doritos Jacked Flavors Are a Surprise By Laura McQuarrie | Published 2014-05-09 | Marketing Source: Trend Hunter, https://www.trendhunter.com/trends/doritos-jacked References: [brandeating](http://www.brandeating.com/2014/05/review-doritos-jacked-tortilla-chips-mystery-flavors.html) & [boldflavorexperiment](https://www.boldflavorexperiment.com/) With Doritos Jacked, Doritos is conducting a "flavor experiment" with three [mystery chip flavors](https://www.trendhunter.com/trends/pringles-fallout-76-mystery-flavour). Aside from some nutritional information and a few ingredients, all that's provided to help you tell the bags apart is a colored system and three numbers: 2653 (blue), 404 (yellow), and 855 (red.) According to a review of the chips on Brand Eating, the blue flavor seems to have traces of sweetness that likely comes from cocoa, which also matches up with its brownish coloring. Yellow is described as having a tanginess and the taste of a "citrus-y soda" like Mountain Dew, and the red flavor is just plain spicy. Taste testers will be able to vote for their [favorite flavor online](https://www.trendhunter.com/trends/do-us-a-flavor-1) and if you're feeling adventurous, you could be rewarded with a daily prize from [Frito-Lay](https://www.trendhunter.com/trends/doritos-solid-black). ## Trend Insights (Trend Hunter) - Score: 4.3/10 - Popularity: 44% | Activity: 78% | Freshness: 8% - Audience gender: 70% men, 30% women - Primary generations: Gen Z, Millennial - Top markets: North America ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Marketing](https://www.trendhunter.com/marketing) > [Interactive](https://www.trendhunter.com/interactive) ## Key Themes ### What Makes This Trend Stand Out - **Mystery Flavor Experiment:** Food companies are experimenting with mystery flavors to keep customers interested and engaged. - **Crowdsourced Flavor Preferences:** Food companies are allowing customers to vote for their favorite mystery flavors, leading to more accurate market research and product development. - **Gamification of Food Tasting:** Food companies are adding gamification elements, such as daily prizes, to food tastings to increase engagement and customer loyalty. ### Sectors Adopting This - **Snack Foods:** The snack food industry can experiment with mystery flavors to keep customers engaged and buying. - **Market Research:** The market research industry can provide data analysis services to food companies to help with crowdsourced flavor testing. - **Promotion and Loyalty:** The promotion and loyalty industry can work with food companies to create gamification experiences that encourage customer engagement and loyalty. ## Related on Trend Hunter - [90s-Inspired Tortilla Chips](https://www.trendhunter.com/trends/doritos-jumpin-jack-cheese.md) - [Piquant Pineapple Snack Chips](https://www.trendhunter.com/trends/doritos-solid-black.md) - [Sweet-Heat Soda Snack Chips](https://www.trendhunter.com/trends/doritos-baja-fiery-mango.md) - [Experimental Snack Chip Flavors](https://www.trendhunter.com/trends/lays-flavor-swap.md) - [Flavor Duality Snack Chips](https://www.trendhunter.com/trends/doritos-flamin-hot-cool-ranch.md) - [Meta Chip-Infused Chip Dips](https://www.trendhunter.com/trends/doritos-dip.md) - [Fan-Made Snack Chip Flavors](https://www.trendhunter.com/trends/lays-chips-flavors.md) - [BBQ Chip Beef Jerkys](https://www.trendhunter.com/trends/jack-links-x-doritos-sweet-tangy-bbq.md) - [Chip-Flavored Jerky Snacks](https://www.trendhunter.com/trends/jack-links-x-fritolay.md)