# Flavor-Changing Chips The Flavor of Doritos HeatWave Changes from BBQ to Spicy By Mary Van Puymbroeck | Published 2017-06-02 | Lifestyle Source: Trend Hunter, https://www.trendhunter.com/trends/doritos-heatwave References: [prnewswire](http://www.prnewswire.com/news-releases/doritos-to-drop-heatwave-on-duluth-minnesota--city-with-one-of-the-chilliest-memorial-day-temperatures-300465463.html) & [doritos](https://www.doritos.co.uk/products/detail/new-doritos-heatburst-bbq) Just in time for summer, the new [Doritos](https://www.trendhunter.com/trends/sweet-tangy-bbq) HeatWave tortilla chips have arrived with a dual-personality. The flavor of this snack starts out quite tame with a pleasant but not at all over-powering [BBQ taste](https://www.trendhunter.com/trends/cheetos-flamin-hot-cheddar-bbq) and then suddenly changes to a [bold and spicy BBQ chilli](https://www.trendhunter.com/trends/doritos-flamin-hot-koreanstyle-bbq). The effect of these is a fun, unexpected twist on a classic snack. This new flavor experience is also available in a chipotle cream and chilli combination. The commercial for the Doritos HeatWave depicts a man who has adopted an animatronic baby dragon that is sweet as can be, but wreaks havoc everywhere he goes with his fiery breath. The ad has a zany sense of humor the brand is known for in its marketing. ## Trend Insights (Trend Hunter) - Score: 3.0/10 - Popularity: 19% | Activity: 62% | Freshness: 8% - Audience gender: 70% men, 30% women - Primary generations: Gen Z, Millennial - Top markets: North America, Europe ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Lifestyle](https://www.trendhunter.com/lifestyle) > [Food](https://www.trendhunter.com/food) ## Key Themes ### What's Driving This Trend - **Flavor-changing Snacks:** Opportunity for snack companies to explore unique flavor combinations that provide a surprising taste experience. - **Humorous Marketing Campaigns:** Chance for brands to showcase their playful side and connect with consumers through funny and memorable advertisements. - **Seasonal Product Launches:** Space for brands to capitalize on seasonal themes and release limited-edition products that cater to the customers’ preferences during specific times of the year. ### Who This Affects Most - **Snack Food Industry:** New flavor combinations and unique product designs can help companies gain a competitive edge and attract new customers. - **Advertising Industry:** Innovative and humorous marketing campaigns can grab consumers’ attention and help brands stand out in a saturated market. - **Seasonal Consumer Products Industry:** By focusing on seasonal themes and preferences, companies can create products that align with consumer needs and increase brand loyalty. ## Related on Trend Hunter - [Subtly Sweet BBQ Chips](https://www.trendhunter.com/trends/sweet-tangy-bbq.md) - [Extra-Spicy Corn Chip Snacks](https://www.trendhunter.com/trends/fritos-flamin-hot-barbq.md) - [Sweet-Heat Soda Snack Chips](https://www.trendhunter.com/trends/doritos-baja-fiery-mango.md) - [Spicy Chip-Based Nachos](https://www.trendhunter.com/trends/chorizo-nachos.md) - [Summertime Celebration Snack Chips](https://www.trendhunter.com/trends/doritos-twisted-queso.md) - [Spicy Snack Range Expansions](https://www.trendhunter.com/trends/doritos-dinamita.md) - [Cheeky Snack Chip Campaigns](https://www.trendhunter.com/trends/doritos-a-spicy-but-not-too-spicy-plumber.md) - [Extra-Spicy Rolled Tortilla Snacks](https://www.trendhunter.com/trends/doritos-dinamita-extra-flamin-hot.md) - [Fiery Nacho-Flavored Crisps](https://www.trendhunter.com/trends/scorchin-wavy-loaded-nachos.md)