# Chip Chomping Goat Ads The Doritos Goat 4 Sale Commercial is 30 Seconds of Goat Snacking By Jonathon Brown | Published 2013-02-05 | Pop Culture Source: Trend Hunter, https://www.trendhunter.com/trends/doritos-goat-4-sale References: [youtu.be](http://youtu.be/cV--FxP_8Tw) & [facebook](http://www.facebook.com/DoritosUSA) A new pet turns into a big burden in the new [Doritos](https://www.trendhunter.com/trends/doritos-a-spicy-but-not-too-spicy-plumber) 'Goat 4 Sale' commercial, which was produced in preparation for the [Super Bowl](https://www.trendhunter.com/trends/angel-soft-super-bowl) last weekend. This commercial follows in the footsteps of Doritos commercials from previous years by employing an animal to assist in the humor. In this particular commercial, a man is walking down the road when he sees a sign selling a goat. The goat looks harmless enough as it stands quietly eating out of a Doritos bag. Once home with the goat, the man stockpiles Doritos until the entire kitchen is full. Unfortunately, the goat eats all the Doritos in one night. While Doritos Goat 4 Sale is entertaining and funny, it's an odd strategy to present audiences with an entire 30 seconds of a goat eating the product. After all, are you supposed to take your cues from, goat diets? ## Trend Insights (Trend Hunter) - Score: 2.5/10 - Popularity: 17% | Activity: 49% | Freshness: 8% - Audience gender: 70% men, 30% women - Primary generations: Gen Z, Millennial, Gen X - Top markets: North America, Europe ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Pop Culture](https://www.trendhunter.com/popculture) > [Humor](https://www.trendhunter.com/humor) ## Key Themes ### What's Driving This Trend - **Animals in Advertising:** Opportunity for brands to incorporate animals in their commercials for humorous and memorable content. - **Humorous Product Consumption:** Potential for brands to create comedic commercials that showcase the enjoyment and consumption of their products. - **Unconventional Marketing Strategies:** Brands can explore unique and unconventional ways to capture audience attention and stand out from competitors. ### Who This Affects Most - **Food and Beverage:** Food and beverage companies can utilize humorous advertisements to create a memorable brand image and increase customer engagement. - **Advertising and Marketing:** Opportunity for advertising and marketing firms to develop creative and unconventional strategies to help brands capture audience attention. - **Pet Care Products:** Pet care companies can leverage the popularity of animals in advertising to promote their products and appeal to pet owners. ## Related on Trend Hunter - [Cheeky Snack Chip Campaigns](https://www.trendhunter.com/trends/doritos-a-spicy-but-not-too-spicy-plumber.md) - [Farmer-Focused Campaign Ads](https://www.trendhunter.com/trends/lays-super-bowl-ad.md) - [Comedic Groundhog Day Campaigns](https://www.trendhunter.com/trends/lays-for-days.md) - [Super Bowl Commercial Contests](https://www.trendhunter.com/trends/star-in-a-super-bowl-commercial.md) - [Breaking News-Styled TV Ads](https://www.trendhunter.com/trends/tyrrells-chips.md) - [Flame-Grilled Billboards](https://www.trendhunter.com/trends/flame-grilled-billboard.md) - [Meat-Free Deli Product Commercials](https://www.trendhunter.com/trends/meatfree-campaign.md) - [Humorous Snack Commercials](https://www.trendhunter.com/trends/ritz-salty-club.md) - [Snacking Mishap Campaigns](https://www.trendhunter.com/trends/the-other-hand.md)