# Flavor Duality Snack Chips The Doritos Flamin’ Hot Cool Ranch Chips are Spicy Yet Creamy By Michael Hemsworth | Published 2021-12-21 | Marketing Source: Trend Hunter, https://www.trendhunter.com/trends/doritos-flamin-hot-cool-ranch References: [chewboom](https://www.chewboom.com/2021/12/21/doritos-launches-new-flamin-hot-cool-ranch-flavored-tortilla-chips/) & [doritos](https://www.doritos.com)  The [Doritos Flamin](https://www.trendhunter.com/trends/doritos-flamin-hot-koreanstyle-bbq)’ Hot Cool Ranch chips are a new offering from the brand that will provide avid fans of either its existing Cool Ranch or Flamin' Hot flavor varieties to try out this holiday season. The tortilla snack chips feature the brand's signature [Cool Ranch flavor](https://www.trendhunter.com/trends/buffalo-ranch-canyon-cut-kettle-style-potato-chips) that has been paired with a bold kick of [Flamin' Hot spice](https://www.trendhunter.com/trends/cheetos-flamin-hot-cheddar-bbq) to give them something of a spicy yet cool profile. This creates an unexpected flavor experience that will help to draw in consumers seeking out a different kind of spice-focused flavor without losing sight of familiar favorites. The Doritos Flamin’ Hot Cool Ranch chips are being launched nationwide in both 9.25-ounce and 2.75-ounce bags that are priced at $4.79 and $2.19, respectively. Image Credit: Doritos ## Trend Insights (Trend Hunter) - Score: 3.5/10 - Popularity: 55% | Activity: 39% | Freshness: 11% - Audience gender: 50% men, 50% women - Primary generations: Millennial, Gen X - Top markets: North America ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Marketing](https://www.trendhunter.com/marketing) > [Branding](https://www.trendhunter.com/branding) ## Key Themes ### What Makes This Trend Stand Out - **Dual-flavored Snacks:** Opportunity to create new and unique flavor combinations to attract customers seeking a different kind of taste experience. - **Spicy-cool Foods:** Opportunity to capitalize on the growing trend of spicy and cool flavor profiles in the snack food industry. - **Limited-time Offerings:** Opportunity to create buzz and excitement around special limited-time flavor offerings, encouraging customers to try them before they're gone. ### Sectors Adopting This - **Snack Foods:** The snack food industry has the opportunity to create new and unique flavor combinations to attract customers seeking a different kind of taste experience. - **Food and Beverage:** The food and beverage industry can capitalize on the growing trend of spicy and cool flavor profiles and create unique products with these profiles. - **Marketing and Advertising:** The marketing and advertising industry has the opportunity to create buzz and excitement around special limited-time flavor offerings, encouraging customers to try them before they're gone. ## Related on Trend Hunter - [Tangy Multi-Flavor Snack Chips](https://www.trendhunter.com/trends/doritos-collisions-tangy-pickle-and-cool-ranch.md) - [Meta Chip-Infused Chip Dips](https://www.trendhunter.com/trends/doritos-dip.md) - [Extra-Spicy Rolled Tortilla Snacks](https://www.trendhunter.com/trends/doritos-dinamita-extra-flamin-hot.md) - [Chip-Flavored Popcorn Snacks](https://www.trendhunter.com/trends/smartfood-popcorn-doritos-cool-ranch.md) - [Summertime Celebration Snack Chips](https://www.trendhunter.com/trends/doritos-twisted-queso.md) - [Condiment-Flavored Snack Chips](https://www.trendhunter.com/trends/doritos-snack-chips.md) - [Hot Tortilla Chip-Flavored Tacos](https://www.trendhunter.com/trends/hot-cool-ranch.md) - [Extra-Spicy Corn Chip Snacks](https://www.trendhunter.com/trends/fritos-flamin-hot-barbq.md) - [Spiced Tangy Condiment Chips](https://www.trendhunter.com/trends/doritos-golden-sriracha.md)