# Spicy Chip-Encrusted Burgers The KFC Doritos Crunch Burger is Available in South Africa By Rebecca Byers | Published 2015-05-15 | Marketing Source: Trend Hunter, https://www.trendhunter.com/trends/doritos-crunch-burger References: [brandeating](http://www.brandeating.com/2015/05/kfc-offering-doritos-crunch-burger-in-south-africa.html) & [kfc.co.za](http://www.kfc.co.za/c/meal/doritos-crunch-burger/) The KFC Doritos Crunch Burger is a zany new addition to the brand's South Africa locations that is an extreme extension of the experimental partnership between [Frito-Lay](https://www.trendhunter.com/trends/doritos-after-dark) and Yum! Brands, the parent company that owns [Taco Bell](https://www.trendhunter.com/trends/ruffles-crunchy-double-dippers) and KFC. The sandwich is billed by KFC South Africa as the brand's "crunchiest crunch burger yet," and features [Sweet Chili](https://www.trendhunter.com/trends/the-walking-shawarma) Heat Doritos. The sandwich is also topped with a layer of spicy cheese sauce, a slice of cheese and lettuce. Stateside, Taco Bell seems to be the one leading the way in terms of incorporating Doritos products into a range of taco dishes. In the meantime, KFC fans will have to wait to see if its international success will lead to a US introduction of the Doritos Crunch Burger. ## Trend Insights (Trend Hunter) - Score: 1.6/10 - Popularity: 12% | Activity: 28% | Freshness: 8% - Audience gender: 50% men, 50% women - Primary generations: Millennial - Top markets: North America ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Marketing](https://www.trendhunter.com/marketing) > [Branding](https://www.trendhunter.com/branding) ## Key Themes ### Key Themes Behind This Trend - **Chip-encrusted Burgers:** Fast food chains partnering with snack companies to create unique burger options can disrupt traditional menu offerings. - **Spicy Cheese Sauce:** Incorporating spicy cheese sauce into menu items can attract customers seeking bolder flavors. - **International Fast Food Offerings:** Introducing popular international fast food menu items into new markets can create excitement and drive sales. ### Where This Applies - **Fast Food:** Fast food chains can benefit from collaborating with snack companies and experimenting with menu options to stay competitive. - **Snack Food:** Snack food companies can expand their reach by partnering with fast food chains and creating unique products for new markets. - **Food Service Distribution:** Introducing popular international menu items into new markets can create new distribution opportunities for food service providers. ## Related on Trend Hunter - [Cheesy Chip-Embedded Burgers](https://www.trendhunter.com/trends/cheesy-doritos.md) - [Spicy Collaborative Fries](https://www.trendhunter.com/trends/flamin-hot-chicken-fries.md) - [Chip-Breaded Chicken Snacks](https://www.trendhunter.com/trends/doritos-chilli-heatwave-chicken-fries.md) - [Spicy Saucy Burgers](https://www.trendhunter.com/trends/zinger-drip.md) - [Cheese Sauce Chicken Burgers](https://www.trendhunter.com/trends/kfc-cheesy-melt-burger.md) - [QSR Plunge Buckets](https://www.trendhunter.com/trends/ruffles-and-kfc.md) - [Spicy Textural Chicken Wraps](https://www.trendhunter.com/trends/southwest-hot-chicken-crunchwrap.md) - [Crunchy Turmeric-Glazed Chicken](https://www.trendhunter.com/trends/satay-crunch.md) - [Collaboration Burger-Flavored Snack Chips](https://www.trendhunter.com/trends/flamegrilled-whopper-doritos.md)