# Tortilla Chip Crackers PepsiCo's Doritos Crackers are a Millennial-Targeted Baked Snack By Laura McQuarrie | Published 2018-04-16 | Lifestyle Source: Trend Hunter, https://www.trendhunter.com/trends/doritos-crackers References: [bakingbusiness](http://www.bakingbusiness.com/articles/news_home/New_Products/2018/04/PepsiCo_launches_Doritos_Crack.aspx?ID=%7BC45D7BF4-E12D-4BA0-9F0C-666210B6EAEE%7D) & [doritos.au](https://doritos.com.au/) Doritos Crackers are baked snacks that offer consumers a new way to enjoy the flavors of their favorite [toasted corn tortilla chips](https://www.trendhunter.com/trends/doritos-jumpin-jack-cheese) outside of the chip category. These new products are said to deliver a taste experience that is familiar, but in a new format that is sure to surprise and delight consumers. Exclusively in Australia, [PepsiCo's](https://www.trendhunter.com/trends/doritos-dinamita) Doritos has launched its crackers in bold flavors like: Texan BBQ, Cheese Supreme, Mexicana and Sweet Chilli & Sour Cream. These new baked snacks are said to target the adventurous Millennial consumer who is in search of unique flavor experiences. As Alison Silver, Doritos brand manager describes: "Doritos Crackers are an exciting way to attract a new consumer base to the biscuit category in the form of Millennials, who are the heartland of Doritos." ## Trend Insights (Trend Hunter) - Score: 4.2/10 - Popularity: 42% | Activity: 77% | Freshness: 8% - Audience gender: 50% men, 50% women - Primary generations: Gen Z, Millennial - Top markets: North America ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Lifestyle](https://www.trendhunter.com/lifestyle) > [Food](https://www.trendhunter.com/food) ## Key Themes ### What Makes This Trend Stand Out - **Baked Snacks Reimagination:** Bake popular snack foods into alternative formats to create new eating experiences. - **Flavor Adventure:** Develop new flavor profiles and combinations to appeal to adventurous, Millennial consumers. - **Category Expansion:** Extend successful snack brands into adjacent categories to reach new consumer groups. ### Sectors Adopting This - **Snack Foods:** Explore innovative ways to re-imagine traditional snack foods to enhance the eating experience. - **Baked Goods:** Innovate baked goods by featuring exciting flavors and unexpected attributes that target the Millennial audience. - **Consumer Packaged Goods:** Look to disrupt the grocery industry by expanding innovative brands into new categories to attract untapped consumer bases. ## Related on Trend Hunter - [Pizza-Flavored Tortilla Chips](https://www.trendhunter.com/trends/doritos-loaded-pepperoni-pizza.md) - [Summertime Celebration Snack Chips](https://www.trendhunter.com/trends/doritos-twisted-queso.md) - [Citrus-Forward Tangy Snack Chips](https://www.trendhunter.com/trends/doritos-tangy-tamarind.md) - [Remixed Snack Chip Flavors](https://www.trendhunter.com/trends/limitededition-crisps.md) - [Spicy Snack Range Expansions](https://www.trendhunter.com/trends/doritos-dinamita.md) - [Spicy Consumer-Driven Snacks](https://www.trendhunter.com/trends/extra-flamin-hot-snacks.md) - [Spiced Tangy Condiment Chips](https://www.trendhunter.com/trends/doritos-golden-sriracha.md) - [Modernized Cracker Product Ranges](https://www.trendhunter.com/trends/jacobs-crackers.md) - [Collaboration Burger-Flavored Snack Chips](https://www.trendhunter.com/trends/flamegrilled-whopper-doritos.md)