# Chip Branded Double-Headed Sweaters These Sweaters Celebrate the Launch of Doritos Collide By Ell Smith | Published 2018-02-14 | Lifestyle Source: Trend Hunter, https://www.trendhunter.com/trends/doritos-collide References: [psfk](https://www.psfk.com/2018/02/doritos-two-person-sweater-valentines-day.html) & [doritos.au](https://doritos.com.au/) [Doritos](https://www.trendhunter.com/trends/the-walking-shawarma) Collide marry two bold flavors in one pack and to celebrate, the chip brand has introduced a spoof [Valentine's](https://www.trendhunter.com/trends/marys-brigadeiro-sweets) campaign, which is encouraging couples to snuggle up. The chip brand teamed up with PHD and Pedestrian TV to promote the hilarious two-person sweater that represents the bold flavor collision of Doritos' new offerings. The extra large sweater feature two head openings and is stamped with a giant heart. One side of the heart reads "Hot Wings" while the other reads "Cool Ranch." The brand has tapped a variety of familiar faces to model the couple-friendly sweaters, including bachelorette contestants and [Instagram](https://www.trendhunter.com/trends/mozzmates) influencers. The Doritos Collide sweater was available exclusively in Australia. Image Credit: Doritos ## Trend Insights (Trend Hunter) - Score: 3.7/10 - Popularity: 34% | Activity: 68% | Freshness: 8% - Audience gender: 50% men, 50% women - Primary generations: Millennial - Top markets: North America ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Lifestyle](https://www.trendhunter.com/lifestyle) > [Food](https://www.trendhunter.com/food) ## Key Themes ### Key Themes Behind This Trend - **Spoof Valentine's Campaigns:** Opportunity for brands to create humorous and attention-grabbing campaigns during the Valentine's season. - **Collaborations with Influencers:** Brands can partner with popular social media influencers to promote their products in a unique and engaging way. - **Double-headed Apparel:** Growing trend of clothing items designed for two people, offering a fun and playful fashion statement. ### Where This Applies - **Snack Food:** Snack food brands can leverage creative marketing tactics, like Doritos' campaign, to engage with their audience and stand out in a competitive market. - **Fashion:** Opportunity for fashion brands to experiment with unique and quirky designs, such as double-headed sweaters, to attract attention and generate buzz. - **Social Media Marketing:** The rise of influencer marketing opens up opportunities for brands to collaborate with popular influencers and reach a wider audience through social media platforms. ## Related on Trend Hunter - [Conjoined Holiday Sweaters](https://www.trendhunter.com/trends/suavitel-cuddle-crewneck.md) - [Shawarma-Style Chip Collaborations](https://www.trendhunter.com/trends/the-walking-shawarma.md) - [Multidimensional Fan Experiences](https://www.trendhunter.com/trends/stranger-things-season-4.md) - [Potato Chip-Brand Streetwear Series](https://www.trendhunter.com/trends/ridgewear.md) - [Sci-Fi Series Snack Products](https://www.trendhunter.com/trends/doritos-and-stranger-things.md) - [Tangy Multi-Flavor Snack Chips](https://www.trendhunter.com/trends/doritos-collisions-tangy-pickle-and-cool-ranch.md) - [Chip Brand-Inspired Apparel](https://www.trendhunter.com/trends/huemn.md) - [Themed Heart-Shaped Chips](https://www.trendhunter.com/trends/japanese-snack-brand-calbee.md) - [Squarish Cinematic Snack Sweepstakes](https://www.trendhunter.com/trends/doritos-x-a-minecraft-movie.md)