# Mental Health-Supporting Crisps Doritos Partnered with ReachOut on an Australian Health Initiative By Colin Smith | Published 2022-06-21 | Social Good Source: Trend Hunter, https://www.trendhunter.com/trends/doritos-bold-bbq References: [doritos.au](https://doritos.com.au/?das)  Doritos released a new [limited-edition flavor](https://www.trendhunter.com/trends/doritos-dinamita-extra-flamin-hot) named 'Doritos Bold BBQ.' This flavor was released through a partnership with 'ReachOut Online,' an Australian mental health organization that raises awareness for mental health issues and advocates for people to get help when required. This partnership marks the first-ever Doritos initiative that championships mental health. ReachOut has a convenient online quiz that acts as a loose self-assessment for mental health. Doritos commissioned a study that found that many Australians, specifically three out of five, use the phrase "I'm Fine" upwards of 10 times a week in order to deflect from bringing up their actual feelings. The Doritos Bold BBQ packages for this campaign feature a two-toned orange and blue pack where the orange side states "Feeling You?" while showing a person's eye, and the blue side states "Feeling Blue?" while the person hides their eye behind a Doritos chip. This is an excellent way to show how many individuals choose to hide mental health problems rather than getting help. Image Credit: Doritos ## Trend Insights (Trend Hunter) - Score: 5.7/10 - Popularity: 67% | Activity: 93% | Freshness: 12% - Audience gender: 50% men, 50% women - Primary generations: Gen Z, Millennial, Gen X - Top markets: North America ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Social Good](https://www.trendhunter.com/socialgood) > [Activism](https://www.trendhunter.com/activism) ## Key Themes ### What Makes This Trend Stand Out - **Mental Health Awareness Marketing:** Businesses can collaborate with mental health organizations to promote awareness and support for mental health issues through their products or campaigns. - **Online Self-assessment Tools:** Providing customers or employees with easy-to-use online self-assessment tools can help them identify potential mental health concerns and seek help if needed. - **Packaging Designed for Mental Health:** Brands can create packaging that prompts conversations about mental health and encourages individuals to seek help or support if needed. ### Sectors Adopting This - **Food Manufacturing:** Food companies can partner with mental health organizations to launch campaigns or limited-edition products that raise awareness for mental health. - **Digital Health Services:** Digital health companies can offer online self-assessment tools that help individuals identify potential mental health concerns and connect them to appropriate resources for treatment. - **Marketing and Advertising:** Marketing and advertising agencies can help brands design packaging and campaigns that promote mental health awareness and reduce stigma around mental health issues. ## Related on Trend Hunter - [Conversation Starter Crisps](https://www.trendhunter.com/trends/spicy-cheese-chips.md) - [Mental Health Snack Initiatives](https://www.trendhunter.com/trends/movember-tubes.md) - [Mental-Health Awareness QSR Packaging](https://www.trendhunter.com/trends/happy-meal-box.md) - [Men-Targeted Mental Health Campaigns](https://www.trendhunter.com/trends/pringles-and-movember.md) - [Squarish Cinematic Snack Sweepstakes](https://www.trendhunter.com/trends/doritos-x-a-minecraft-movie.md) - [Collaboration Burger-Flavored Snack Chips](https://www.trendhunter.com/trends/flamegrilled-whopper-doritos.md) - [Piquant Pineapple Snack Chips](https://www.trendhunter.com/trends/doritos-solid-black.md) - [Coffee-Flavored Corn Chips](https://www.trendhunter.com/trends/doritos-coffee.md) - [Multidimensional Fan Experiences](https://www.trendhunter.com/trends/stranger-things-season-4.md)