# Asianizing Potato Chips Cool Packaging at Japanese Design Show By Howard Wu | Published 2008-08-10 | Marketing Source: Trend Hunter, https://www.trendhunter.com/trends/doritos-action-shots-ads-from-the-japanese-design-show References: [core77](http://www.core77.com/blog/events/japanese_package_design_show_6028.asp) This is a cool, new, innovative Asian look for a longtime favorite Western [tortilla chip package](https://www.trendhunter.com/trends/doritos-dinamita-extra-flamin-hot). The combatants (possibly wrestlers?) pictured here, on the [Frito-Lay](https://www.trendhunter.com/trends/sunchips-art-seen-packaging) [Doritos bag](https://www.trendhunter.com/trends/fritolays-shaketoba-corn-chips) are a radical change from the traditionally bright colored bags seen in millions of food establishments across North America. Clearly a not-so-subtle attempt to combine athleticism and non-healthy food! This “Nut-Busting” Doritos pack was apparently an infamous display in last year's Japanese Design Show. I can't wait to see this year's innovations! ## Trend Insights (Trend Hunter) - Score: 4.4/10 - Popularity: 47% | Activity: 78% | Freshness: 8% - Audience gender: 50% men, 50% women - Primary generations: Millennial - Top markets: North America, Europe ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Marketing](https://www.trendhunter.com/marketing) > [Publicity Stunts](https://www.trendhunter.com/publicitystunts) ## Key Themes ### Why This Trend Is Growing - **Asian-inspired Food Packaging:** Creating innovative packaging designs for popular Western snacks inspired by Asian culture and aesthetics. - **Combining Sports & Unhealthy Food:** Exploring the concept of promoting non-healthy food products through sports and athletic imagery. - **International Cross-cultural Marketing:** Adapting marketing strategies and product designs to appeal to diverse global markets. ### Industries Being Reshaped - **Food Packaging:** Opportunity for designers and manufacturers to develop new and unique packaging designs for popular food products. - **Sports Marketing:** Opportunity to tap into the potential of using sports and athletes to promote non-sports related products and brands. - **Global Branding:** Opportunity for brands to expand their reach and appeal by incorporating elements of diverse cultural aesthetics and traditions. ## Related on Trend Hunter - [Retro-Inspired Tortilla Packaging](https://www.trendhunter.com/trends/tortilla-packaging.md) - [Luchador-Inspired Tortilla Chips](https://www.trendhunter.com/trends/el-nacho-tortilla-chips.md) - [Asian Cuisine-Inspired Snack Chips](https://www.trendhunter.com/trends/asian-style-chips.md) - [Themed Heart-Shaped Chips](https://www.trendhunter.com/trends/japanese-snack-brand-calbee.md) - [Mess-Free Potato Chips](https://www.trendhunter.com/trends/future-of-potato-chips.md) - [Shrimp Chips-Focused Campaigns](https://www.trendhunter.com/trends/calbee-america.md) - [Underrepresented Artist Snack Branding](https://www.trendhunter.com/trends/sunchips-art-seen-packaging.md) - [Snack-Inspired Sneakers](https://www.trendhunter.com/trends/lays-x-saucony.md) - [Citrus-Forward Tangy Snack Chips](https://www.trendhunter.com/trends/doritos-tangy-tamarind.md)