# Mystery Guest Chip Ads The New Doritos 3D Crunch Ad Will Spotlight a Secret Celebrity Guest By Riley von Niessen | Published 2021-01-15 | Marketing Source: Trend Hunter, https://www.trendhunter.com/trends/doritos-3d-crunch-ad References: [youtube](https://www.youtube.com/watch?v=8pgLvcJcKI4&feature=youtu.be) To promote [Doritos](https://www.trendhunter.com/trends/star-in-a-super-bowl-commercial) 3D Crunch, [Frito-Lay](https://www.trendhunter.com/trends/unbox-the-icons) will be launching a new ad at the Super Bowl that will feature a mystery celebrity. As a part of a short teaser for the full-length ad, talk show host Jimmy Kimmel and actor Mindy Kaling are shown preparing for the next guest's arrival. Before viewers have a chance to see him and the "new look" Kimmel speaks of, the camera cuts to Kaling's surprised reaction, and ends with #FlatMatthew blazed across the screen. Frito-Lay SVP and CMO Rachel Ferdinando spoke to the campaign, stating "With the launch of our biggest innovation in a decade in new Doritos 3D Crunch, we wanted to share in a big way. To be able to showcase this breakthrough flavor on the Super Bowl with the help of the incredible Jimmy Kimmel and Mindy Kaling is awesome. I can’t wait to reveal our third mystery character in the story." Image Credit: Frito-Lay ## Trend Insights (Trend Hunter) - Score: 2.5/10 - Popularity: 13% | Activity: 54% | Freshness: 9% - Audience gender: 50% men, 50% women - Primary generations: Millennial, Gen X - Top markets: North America ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Marketing](https://www.trendhunter.com/marketing) > [Commercials](https://www.trendhunter.com/commercials) ## Key Themes ### What's Driving This Trend - **Celebrity Endorsements:** There is a demand for ads featuring popular celebrities promoting new products or services. - **Interactive Advertisements:** Interactive ads are becoming popular and are being used more frequently to promote new products or services. - **Innovative Advertising:** Innovative advertising, such as the use of mystery guests, can create buzz and excitement around new products or services. ### Who This Affects Most - **Advertising:** The advertising industry can benefit from using creative ways to advertise new products or services. - **Consumer Goods:** Consumer goods companies can benefit from using interactive advertisements and celebrity endorsements to promote new products or services. - **Entertainment:** The entertainment industry can benefit from using mystery guests to promote new offerings, boosting interest and viewership. ## Related on Trend Hunter - [Cheeky Celeb-Inspired Fictional Characters](https://www.trendhunter.com/trends/meal-diamond.md) - [Super Bowl Commercial Contests](https://www.trendhunter.com/trends/star-in-a-super-bowl-commercial.md) - [Celebrity-Starring Super Bowl Ads](https://www.trendhunter.com/trends/doja-cat-2.md) - [Cheeky Snack Chip Campaigns](https://www.trendhunter.com/trends/doritos-a-spicy-but-not-too-spicy-plumber.md) - [Humorous Star-Studded Chip Campaigns](https://www.trendhunter.com/trends/call-of-the-mustaches.md) - [Playful Football-Shaped Crackers](https://www.trendhunter.com/trends/footballshaped-crackers.md) - [Real-Food Entrée Giveaways](https://www.trendhunter.com/trends/the-chipotle-realest-30.md) - [Cheeky Series Star Campaigns](https://www.trendhunter.com/trends/superbowl-ad-with-aubrey-plaza.md) - [Humorous Snack Commercials](https://www.trendhunter.com/trends/ritz-salty-club.md)