# Cyber Cat Caps Doraemon x New Era Capsule Collection Pays Homage to an Iconic Cartoon Character By Matt Ho | Published 2011-11-05 | Fashion Source: Trend Hunter, https://www.trendhunter.com/trends/doraemon-x-new-era-capsule-collection References: [freshnessmag](http://www.freshnessmag.com/2011/11/03/doraemon-x-new-era-capsule-collection/) & [amazingstore.jp](http://amazingstore.jp/item/brand/otr/jpnedrm010/) New Era is paying homage to an [iconic Japanese cartoon character](https://www.trendhunter.com/trends/my-hero-academia-x-nba) by releasing the Doraemon x New Era Capsule Collection in his honor. For those who aren't familiar with Doraemon, he's a futuristic, earless robotic cat with a pocket filled with gadgets and tools from the future. Now, the character is getting his own line of [59Fifty fitted caps](https://www.trendhunter.com/trends/59fifty-caps), which should do well with kids. There will be two main designs for the Doraemon x New Era Capsule Collection. The first is a wildly colorful collage that features a variety of gadgets and tools that the character has pulled out over the years. The second has an embroidered image of Doraemon sporting a New Era cap on his head, which will be available in a variety of colors. ## Trend Insights (Trend Hunter) - Score: 1.8/10 - Popularity: 30% | Activity: 17% | Freshness: 8% - Audience gender: 70% men, 30% women - Primary generations: Millennial - Top markets: Asia ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Fashion](https://www.trendhunter.com/fashion) > [Hip Fashion](https://www.trendhunter.com/hipfashion) ## Key Themes ### Key Themes Behind This Trend - **Anime-inspired Fashion:** The Doraemon x New Era Capsule Collection highlights the trend of incorporating beloved anime characters into trendy fashion items, providing opportunities for collaborations and merchandise expansions. - **Nostalgia Marketing:** The release of the Doraemon x New Era Capsule Collection taps into the trend of nostalgia marketing, appealing to consumers' fond memories of the iconic cartoon character and creating opportunities for similar nostalgic collaborations. - **Character-branded Accessories:** The collaboration between Doraemon and New Era showcases the trend of character-branded accessories, opening up opportunities for brands to partner with popular fictional characters to create limited-edition merchandise. ### Where This Applies - **Fashion Apparel:** The Doraemon x New Era Capsule Collection introduces new fashion opportunities by combining anime-inspired designs with popular brands, attracting fans of both fashion and anime. - **Marketing and Advertising:** Nostalgia marketing campaigns like the Doraemon x New Era collaboration can create new avenues for brands to connect with consumers on an emotional level and leverage beloved characters to enhance their messaging and brand image. - **Entertainment Merchandise:** The release of the Doraemon x New Era Capsule Collection highlights the potential for collaborations between entertainment franchises and merchandise companies, providing a new revenue stream and engagement opportunities for both parties. ## Related on Trend Hunter - [Anime Headwear Capsule](https://www.trendhunter.com/trends/mobile-suit-gundam-1.md) - [Nostalgic Cartoon Streetwear](https://www.trendhunter.com/trends/doraemon-fall.md) - [Anime-Inspired Baseball Hats](https://www.trendhunter.com/trends/studio-ghibli-1.md) - [Artful Cartoon-Inspired Apparel](https://www.trendhunter.com/trends/doraemon-meets-the-louvre.md) - [Collaborative Headwear Capsules](https://www.trendhunter.com/trends/kiko-kostadinov-and-new-era.md) - [Commemorative Baseball Hats](https://www.trendhunter.com/trends/los-angeles-dodgers1.md) - [Winter Sports Event-Inspired Hats](https://www.trendhunter.com/trends/new-era-cap.md) - [Dual-Branded Cartoon Capsules](https://www.trendhunter.com/trends/thisisneverthat-6.md) - [Animated Character-Themed Collections](https://www.trendhunter.com/trends/astro-boy-1.md)