# Virtual Outfit Try-On Apps The 'Doppl' App Helps Users Visualize Outfits Before They Buy Online By Michael Hemsworth | Published 2025-06-27 | Tech Source: Trend Hunter, https://www.trendhunter.com/trends/doppl-app References: [techcrunch](https://techcrunch.com/2025/06/26/google-launches-doppl-a-new-app-that-lets-you-visualize-how-an-outfit-might-look-on-you/) & [blog.google](https://blog.google/technology/google-labs/doppl/)  The 'Doppl' app has been announced by Google as an experimental digital tool that harnesses the power of artificial intelligence (AI) to help consumers make more informed decisions before [purchasing clothes online](https://www.trendhunter.com/trends/hyperpersonalized). The app is available now for Android and iOS users to download, and works by letting users [virtually try on outfits](https://www.trendhunter.com/trends/clothing-virtual-try-on) using a digital version of their likeness. The app does this by having users upload a full-body photo and further train the AI with additional photos or screenshots to get better results. Google commented on the 'Doppl' app in a blog post saying, "We hope Doppl helps you explore your style in new and exciting ways. As a [Google Labs](https://www.trendhunter.com/trends/the-doppl-app) experiment, Doppl is in its early days and it might not always get things right. Fit, appearance and clothing details may not always be accurate.” Image Credit: Google ## Trend Insights (Trend Hunter) - Score: 7.4/10 - Popularity: 87% | Activity: 91% | Freshness: 44% - Audience gender: 50% men, 50% women - Primary generations: Millennial, Gen X - Top markets: North America ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Tech](https://www.trendhunter.com/tech) > [Mobile](https://www.trendhunter.com/mobile) ## Key Themes ### What's Driving This Trend - **AI-powered Clothing Visualizers:** Virtual outfit try-on apps like 'Doppl' leverage AI to revolutionize how consumers visualize fashion selections, enhancing online shopping experiences. - **Personalized Fashion Experiences:** The integration of user-uploaded photos into AI systems allows for hyper-personalized outfit curation, bridging the gap between digital and physical fashion retail. - **Augmented Reality Shopping:** Augmented reality technologies enhance virtual try-on apps, creating immersive shopping experiences that closely mimic real-life clothing trials. - **Digital Fashion Modeling:** Virtual try-on tech transforms consumers into custom digital models, offering a new dimension to personal styling and fashion marketing. ### Who This Affects Most - **E-commerce Fashion:** Digital try-on solutions integrate AI to enhance user engagement and reduce return rates, fundamentally reshaping online fashion retail. - **Artificial Intelligence Development:** AI applications in fashion retail drive innovation, offering opportunities for advanced neural networks and machine learning algorithms tailored for visual analysis. - **Augmented Reality Technology:** AR enhancements in virtual fitting rooms offer an opportunity to elevate consumer-product interactions in digital platforms, energizing the tech's integration across retail. ## Related on Trend Hunter - [AI-Powered Try-On Shopping Features](https://www.trendhunter.com/trends/the-doppl-app.md) - [AI Virtual Try-On Tools](https://www.trendhunter.com/trends/dressup-ai.md) - [Virtual Dressing Rooms](https://www.trendhunter.com/trends/ai-virtual-try-on.md) - [Virtual Outfit Try-Ons](https://www.trendhunter.com/trends/wardrobe-ai.md) - [Size-Replicating Try-On Technologies](https://www.trendhunter.com/trends/google-shopping.md) - [GenAI Clothing Try-Ons](https://www.trendhunter.com/trends/ai-clothes-tryon.md) - [Virtual Footwear Try-Ons](https://www.trendhunter.com/trends/try-on-tech.md) - [Virtual Styling Tools](https://www.trendhunter.com/trends/tryme-ai.md) - [AI Virtual Try-Ons](https://www.trendhunter.com/trends/wear-ai.md)