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# Food Delivery Subscriptions
DoorDash's 'DashPass' Offers Free Delivery on Orders Over $15

By Laura McQuarrie | Published 2018-08-09 | Lifestyle
Source: Trend Hunter, https://www.trendhunter.com/trends/doordashs-dashpass
References: [foodandwine](https://www.foodandwine.com/news/doordash-subscription-service) & [twitter](https://twitter.com/DoorDash/status/1027239847369498624)

For those who frequently use [DoorDash](https://www.trendhunter.com/trends/dashpass-membership) and are looking to avoid delivery fees, DoorDash's '[DashPass](https://www.trendhunter.com/trends/doordash-and-lyft)' has been introduced as an all-new [monthly subscription service](https://www.trendhunter.com/trends/skip-plus) for $9.99. With this service, members are able to get free delivery on all orders they place over $15, which will certainly be of value to frequent customers. As DoorDash suggests, "a DashPass membership pays for itself with just three orders per month."

Additionally, the new subscription service offers a range of other benefits for members, such as access to exclusive promotions, discounts and more.

As delivery fees tend to fluctuate from just under a dollar to a few dollars based on region and participating restaurants, this new service offers an alternative to a flat fee pricing scheme for DoorDash's regular service.

## Trend Insights (Trend Hunter)

- Score: 3.4/10
- Popularity: 29% | Activity: 65% | Freshness: 8%
- Audience gender: 50% men, 50% women
- Primary generations: Millennial, Gen X
- Top markets: North America, Europe

## Categories

[Trend Hunter](https://www.trendhunter.com/trends) > [Lifestyle](https://www.trendhunter.com/lifestyle) > [Food](https://www.trendhunter.com/food)

## Key Themes

### What Makes This Trend Stand Out

- **Monthly Delivery Subscriptions:** DoorDash's 'DashPass' introduces a monthly subscription service for free delivery on orders over $15, disrupting the traditional pay-per-delivery model.
- **Value-added Benefits:** The new DoorDash subscription service offers exclusive promotions, discounts, and more, providing additional value to frequent customers.
- **Alternative Pricing Models:** DoorDash's 'DashPass' offers an alternative to flat fee pricing with fluctuating delivery fees, allowing for more flexibility in cost for customers.

### Sectors Adopting This

- **Food Delivery:** The introduction of monthly delivery subscriptions disrupts the traditional pay-per-delivery model and adds value to the food delivery industry.
- **Subscription Services:** DoorDash's 'DashPass' subscription service highlights the growing trend of value-added benefits and exclusive offers within the subscription services industry.
- **Pricing and Payment:** DoorDash's alternative pricing model with fluctuating delivery fees challenges the conventional flat fee pricing structure, opening up opportunities for innovation in the pricing and payment industry.

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