# HD Security Doorbells August's 'Doorbell Cam Pro Works' in Tandem with Its Smart Lock By Laura McQuarrie | Published 2017-10-13 | Art & Design Source: Trend Hunter, https://www.trendhunter.com/trends/doorbell-cam-pro References: [cnet](https://www.cnet.com/products/august-doorbell-cam-pro/review/) & [august](http://august.com/products/doorbell-camera/) The Doorbell Cam Pro from August introduces anything but a run-of-the-mill doorbell, as it boasts a range of high-tech features that include HD livestreaming, motion detection, a two-way audio system and a built-in illuminator for low light conditions. Perhaps most impressively of all, the [smart doorbell system](https://www.trendhunter.com/trends/switchbot-smart-video-doorbell) is compatible with not just August's own Smart Lock, the advanced [Smart Lock Pro](https://www.trendhunter.com/trends/level-lock-pro) + Connect and the Smart Keypad, and but also Nest and [Amazon](https://www.trendhunter.com/trends/blink-video-doorbell) Alexa. For enhanced home security, homeowners are able to subscribe to the August Video Recording system, which makes it possible for video content captured by the system to be replayed on demand for up to 30 days for added peace of mind. For this feature, August charges $5 monthly for the use of its cloud storage service. ## Trend Insights (Trend Hunter) - Score: 5.4/10 - Popularity: 80% | Activity: 75% | Freshness: 8% - Audience gender: 50% men, 50% women - Primary generations: Millennial, Gen X - Top markets: North America ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Art & Design](https://www.trendhunter.com/artdesign) > [Home](https://www.trendhunter.com/home) ## Key Themes ### What's Driving This Trend - **HD Security Doorbells:** The trend of integrating multiple smart features into doorbells, including two-way audio and motion detection, is disrupting the traditional home security market. - **Smart Home Integration:** The trend of compatibility with multiple established smart home systems, such as Amazon Alexa and Nest, is disrupting the standalone smart device industry. - **Cloud-based Video Storage:** The trend of cloud-based video storage subscription services for home security systems is disrupting the traditional on-premise video storage market. ### Who This Affects Most - **Home Security Devices:** The introduction of more advanced and integrated smart features into doorbell designs presents opportunities for innovation in the home security industry. - **Smart Home Technology:** The integration of multiple smart home systems into a single device, such as the August Doorbell Cam Pro, is disrupting the traditional standalone smart device industry. - **Cloud-based Data Storage:** The trend of subscription-based cloud storage for home security systems presents opportunities for innovation in the cloud-based data storage market. ## Related on Trend Hunter - [Smart Doorbell Cameras](https://www.trendhunter.com/trends/aqara-g410.md) - [Customizable HD Video Doorbells](https://www.trendhunter.com/trends/reolink-video-doorbell-wifi.md) - [Battery-Powered Motion-Detecting Doorbells](https://www.trendhunter.com/trends/battery-doorbell-pro.md) - [Sleek Weatherproof Doorbell Cameras](https://www.trendhunter.com/trends/ecobee-smart-doorbell-camera.md) - [Integrated Camera-Equipped Doorbells](https://www.trendhunter.com/trends/ecobee-google-home.md) - [Smart Home Security Tools](https://www.trendhunter.com/trends/eufy-security-video-smart-lock.md) - [Dual-Camera Security Doorbells](https://www.trendhunter.com/trends/eufy-security-video-doorbell-e340.md) - [Camera-Equipped Smart Door Locks](https://www.trendhunter.com/trends/eufy-video-smart-lock.md) - [Smart Door Vision Series](https://www.trendhunter.com/trends/eufy.md)