# Judgemental Door Locks Heineken's Door Lock Device Keeps Out Those with Cheap Beer By Laura McQuarrie | Published 2015-06-10 | Lifestyle Source: Trend Hunter, https://www.trendhunter.com/trends/door-lock-device References: [adsoftheworld](http://adsoftheworld.com/media/dm/heineken_the_door_lock) & [thedoorlock.br](http://thedoorlock.com.br) In order to make sure that people are able to enjoy the 2015 UEFA Champions League Finals with the right beer, [Heineken](https://www.trendhunter.com/trends/trust-bars) developed the 'Door Lock' device. The Door Lock is meant to be installed at the entrance of the home, so that when a friend comes over with a six-pack in their arms, they are required to scan the beer at the door. If a bottle of Heineken is presented at the door, entry is permitted. If not, the friend will be criticized for their choice. In addition to making a pretty humorous commercial that sports enthusiasts and beer aficionados will enjoy watching, Heineken is giving people the chance to win one of five Door Locks as part of a contest. ## Trend Insights (Trend Hunter) - Score: 3.7/10 - Popularity: 26% | Activity: 76% | Freshness: 8% - Audience gender: 90% men, 10% women - Primary generations: Millennial, Gen X - Top markets: South America ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Lifestyle](https://www.trendhunter.com/lifestyle) > [Drinking](https://www.trendhunter.com/drinking) ## Key Themes ### What Makes This Trend Stand Out - **Smart Lock Technology:** The development of judgemental door locks by Heineken presents an opportunity for the advancement of smart lock technology. - **Interactive Advertising:** Heineken's 'Door Lock' device showcases the potential for interactive advertising strategies. - **Gamified Contests:** The contest to win one of five Door Locks introduces the trend of gamified marketing campaigns. ### Sectors Adopting This - **Home Security:** The judgemental door lock technology could disrupt the home security industry by offering a unique and interactive locking system. - **Beverage:** The door lock device and contest provide an innovative way for beverage companies to engage with consumers and promote brand loyalty. - **Advertising:** The interactive nature of Heineken's Door Lock device opens up new possibilities for creative and engaging advertising campaigns. ## Related on Trend Hunter - [Automated Beer Stations](https://www.trendhunter.com/trends/trust-bars.md) - [Recharging Beer Fridges](https://www.trendhunter.com/trends/corona-recharge.md) - [Smart Bottle Openers](https://www.trendhunter.com/trends/smart-bottle-opener.md) - [Interactive Beer Fridges](https://www.trendhunter.com/trends/michelob-ultra-fridge.md) - [Sporty Laundromat Takeovers](https://www.trendhunter.com/trends/laundromatch.md) - [Beer Insurance Policies](https://www.trendhunter.com/trends/heinecare.md) - [Nostalgic Beer Brand Phones](https://www.trendhunter.com/trends/the-boring-phone.md) - [Gaming-Influenced Beer Fridges](https://www.trendhunter.com/trends/gaming-fridge.md) - [AI-Enhanced Phone Cases](https://www.trendhunter.com/trends/the-flipper-by-heineken.md)