# Artistic Artisanal Craft IPAs Lambo Door Double IPA Has a Striking Can Design with a Unique Taste By Madison Mackay | Published 2018-07-17 | Lifestyle Source: Trend Hunter, https://www.trendhunter.com/trends/door-double-ipa References: [gearmoose](https://gearmoose.com/grimm-lambo-door-double-ipa/) & [grimmales](https://grimmales.com/beer/lambo-door/) American brewery Grimm Artisanal Ales is driven by the need to change the world of craft beer, shaping the industry and alternating flavors for a one-of-a-kind product with each batch. The latest product is the Lambo Door Double IPA, with an intense and rich flavor. Not only does the new beer have a delicious taste, the product features a [striking can design](https://www.trendhunter.com/trends/core-legends) that was artfully created to boast all of the internal flavors in a fashionable style. By adding [Citra](https://www.trendhunter.com/trends/towering-double-ipa), Simcoe and El Dorado hops, the brewery created an IPA with a simple body and a juicy finish, giving it the label of a Double IPA. The 8% ABV beer makes the new Lambo Door Double IPA from Grimm Artisanal Ales an easy drink that packs a punch. ## Trend Insights (Trend Hunter) - Score: 2.9/10 - Popularity: 58% | Activity: 22% | Freshness: 8% - Audience gender: 50% men, 50% women - Primary generations: Millennial, Gen X - Top markets: North America ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Lifestyle](https://www.trendhunter.com/lifestyle) > [Drinking](https://www.trendhunter.com/drinking) ## Key Themes ### Key Themes Behind This Trend - **Craft Beer Innovation:** The need to change the world of craft beer and create unique flavors for each batch presents an opportunity for disruptive innovation in the craft beer industry. - **Artful Packaging Design:** Creating striking can designs that showcase the internal flavors in a fashionable style opens up disruptive innovation opportunities in the packaging industry. - **Flavor Experimentation:** Exploring different combinations of ingredients to create intense and rich flavors allows for disruptive innovation in the food and beverage industry. ### Where This Applies - **Craft Beer:** Craft beer breweries can leverage the trend of creating unique flavors and experiences to disrupt the beer industry. - **Packaging:** Companies specializing in packaging can innovate by creating artful designs that enhance the product experience and differentiate brands in the market. - **Food and Beverage:** The trend of flavor experimentation in craft beer can inspire disruptive innovation opportunities in other areas of the food and beverage industry, such as creating unique flavor combinations in other beverages or food products. ## Related on Trend Hunter - [Robust Single-Serve Imperial IPAs](https://www.trendhunter.com/trends/singleserve-imperial-ipa.md) - [Pop Art-Appreciating IPAs](https://www.trendhunter.com/trends/double-ipas.md) - [Extra-Flavorful Artisan IPA Beers](https://www.trendhunter.com/trends/iron-hill-brewery-ipas.md) - [Funky Imperial IPAs](https://www.trendhunter.com/trends/funky-imperial-ipa.md) - [Towering Double IPAs](https://www.trendhunter.com/trends/towering-double-ipa.md) - [Art-Appreciating Hazy IPAs](https://www.trendhunter.com/trends/artistic-hazy-ipas.md) - [Delectable Double IPAs](https://www.trendhunter.com/trends/delectable-double-ipa.md) - [Hop-Heavy Double IPAs](https://www.trendhunter.com/trends/double-ipa.md) - [Unashamedly Dank Double IPAs](https://www.trendhunter.com/trends/dank-double-ipa.md)