# Chic Sci-Fi Purse Collections The Dooney & Bourke Star Wars: The Last Jedi Bags are Demure By Michael Hemsworth | Published 2017-12-19 | Fashion Source: Trend Hunter, https://www.trendhunter.com/trends/dooney-bourke References: [comicbook](http://comicbook.com/starwars/2017/12/18/star-wars-the-last-jedi-dooney-and-bourke-bags/) & [shopdisney](https://www.shopdisney.com/star-wars-the-last-jedi-tote-by-dooney-and-bourke-1462140) The latest [Star Wars film](https://www.trendhunter.com/trends/cocacola-x-star-wars) has hit theaters to the delight of fans worldwide, so the new Dooney & Bourke Star Wars: The Last Jedi bag collection has been released in unison to celebrate the franchise. The bags are designed with a black and gold color aesthetic with a leather construction to make them look as chic as possible, while maintaining a low-key sci-fi undertone. Each of the bags are covered in a pattern that incorporates characters and imagery that all pertain to the franchise in a rather demure way. The Dooney & Bourke Star Wars: The Last Jedi bag collection signifies the way that the science fiction franchise is permeating mainstream culture thanks to key collaborations with familiar consumer product brands. ## Trend Insights (Trend Hunter) - Score: 4.2/10 - Popularity: 54% | Activity: 63% | Freshness: 8% - Audience gender: 10% men, 90% women - Primary generations: Gen Z, Millennial, Gen X - Top markets: North America ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Fashion](https://www.trendhunter.com/fashion) ## Key Themes ### Key Themes Behind This Trend - **Sci-fi Fashion Collaborations:** The trend of collaborating science fiction franchises with fashion brands has resulted in unique and trendy collections. - **Pop Culture Accessories:** The trend of creating accessories based on popular culture franchises is gaining popularity in the fashion industry. - **Subtly Branded Designs:** The trend of incorporating franchise imagery in a more demure way is becoming popular in fashion. ### Where This Applies - **Fashion:** The fashion industry has seen an increase in collaborations with science fiction franchises and pop culture brands. - **Film and Entertainment:** As science fiction franchises continue to permeate mainstream culture, opportunities for collaborations with consumer product industries arise. - **Retail:** Retailers can capitalize on the trend of pop culture accessories by investing in collaborations with popular franchises to attract more consumers. ## Related on Trend Hunter - [Winter-Ready Sci-Fi Fashions](https://www.trendhunter.com/trends/star-wars-x-columbia-collection.md) - [Sci-Fi Franchise-Inspired Fashion](https://www.trendhunter.com/trends/star-wars-collection-2.md) - [Collaboration Sci-Fi Tech Accessories](https://www.trendhunter.com/trends/star-wars-x-casetify-collection.md) - [Industrial Sci-Fi Backpacks](https://www.trendhunter.com/trends/sprayground-x-dune.md) - [Subtly Sci-Fi Watch Designs](https://www.trendhunter.com/trends/star-wars-x-citizen-rebel-starfighter-boxed-set.md) - [Desert Planet Sci-Fi Collections](https://www.trendhunter.com/trends/sands-of-tatooine-collection.md) - [Dark Sci-Fi Capsules](https://www.trendhunter.com/trends/darc-sport.md) - [Sci-Fi-Themed Tech Accessories](https://www.trendhunter.com/trends/the-mandalorian-x-casetify.md) - [Sci-Fi Series Tech Accessories](https://www.trendhunter.com/trends/casetify-star-wars-day.md)