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# Collaboratively Constructed Couches
The Doodle Sofa by Morose Incorporates Three Different Designs

By Andrew Robertson | Published 2012-05-11 | Art & Design
Source: Trend Hunter, https://www.trendhunter.com/trends/doodle-sofa-by-morose
References: [design-milk](http://design-milk.com/doodle-sofa-by-front-for-moroso) & [frontdesign.se](http://www.frontdesign.se/news-single.php?id=123&product=268)

When three members from the Front Design Studio couldn't agree on just one design they combined all three of their sketchings, resulting in the Doodle Sofa by Morose. The shape of the couch is derived from the traditional shape of a circle folded over, making for a comfortable and iconic addition to one's living room.

The [illustrations on the Doodle Sofa](https://www.trendhunter.com/trends/drawing-series) are printed onto black leather, creating a subtle combination between elegance and creativity. Light reflects off the leather's classy sheen revealing the intricate designs that adorn its surface.

Absent-mindedness and refined aesthetics come as the result of creative collaboration. Rather than insisting that one's design take precedence over another, these artists decided to pool together their creative inspiration to create a truly splendid sofa.

## Trend Insights (Trend Hunter)

- Score: 2.3/10
- Popularity: 31% | Activity: 30% | Freshness: 8%
- Audience gender: 50% men, 50% women
- Primary generations: Millennial, Gen X
- Top markets: North America

## Categories

[Trend Hunter](https://www.trendhunter.com/trends) > [Art & Design](https://www.trendhunter.com/artdesign) > [Furniture](https://www.trendhunter.com/furniture)

## Key Themes

### What Makes This Trend Stand Out

- **Collaborative Design:** Opportunity for businesses to harness collective creativity by collaborating on product designs.
- **Printed Furniture:** Innovative way to incorporate intricate designs onto furniture, blurring the line between art and functionality.
- **Inclusive Decision-making:** Encourages businesses to prioritize collaboration and inclusivity in the design process for more innovative and diverse products.

### Sectors Adopting This

- **Furniture:** Opportunity for furniture companies to embrace collaborative design approaches to create unique and eye-catching pieces.
- **Interior Design:** Printed furniture opens up new possibilities for interior designers to incorporate custom designs and personalize spaces.
- **Art and Design:** Inclusive decision-making in the design process allows artists and designers to combine different artistic visions to create innovative and visually appealing products.

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