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# Donut-Topped Milkshakes
This Peace Collective Drink Celebrates National Donut Day

By Mary Van Puymbroeck | Published 2017-06-02 | Lifestyle
Source: Trend Hunter, https://www.trendhunter.com/trends/donut-topped-milkshake
References: [peace-treats](http://www.peace-treats.com/#peace-treats) & [instagram](https://www.instagram.com/peacetreatsco/)

'[Peace Collective](https://www.trendhunter.com/trends/sleepy-by-peace-love-hormones)' in Toronto is offering a donut-topped milkshake that looks almost too good to drink.

Peace Collective has named this sweet treat the D.R.E.A.M (Donuts Rule Everything Around Me) Milkshake. The shop is known for its [Instagram](https://www.trendhunter.com/trends/prettylittlething-x-krispy-kreme)-worthy treats and it would be hard not to want to take a photo of this vanilla milkshake topped with mini donuts. In honor of National Donut Day, Peace Collective has also teamed up with Toronto-based donut shop [Glory Hole](https://www.trendhunter.com/trends/kings-ransom-dark-chocolate-bar) to create a donut ice cream sandwich.

Peace Collective is located on Ossington Ave. but has recently opened a pop-up shop in the Yorkdale Shopping center so those with a sweet tooth can more easily snag a donut-topped milkshake on National Donut Day.

## Trend Insights (Trend Hunter)

- Score: 2.7/10
- Popularity: 41% | Activity: 32% | Freshness: 8%
- Audience gender: 30% men, 70% women
- Primary generations: Gen Z, Millennial, Gen X
- Top markets: North America

## Categories

[Trend Hunter](https://www.trendhunter.com/trends) > [Lifestyle](https://www.trendhunter.com/lifestyle) > [Food](https://www.trendhunter.com/food)

## Key Themes

### What's Driving This Trend

- **Instagram-worthy Treats:** Opportunity to create visually appealing food and drinks that are highly sharable on social media platforms.
- **Collaborations with Local Brands:** Chance to partner with local businesses to create unique and exclusive products, generating buzz and attracting new customers.
- **Pop-up Shops:** Potential to create temporary retail spaces in high-traffic areas, increasing brand visibility and reaching new customer segments.

### Who This Affects Most

- **Food and Beverage:** Innovate and experiment with creative ingredients, flavors, and presentations to create unique dining experiences and capture consumer attention.
- **Retail:** Explore collaborations and partnerships with popular local brands to offer exclusive products and drive foot traffic to brick-and-mortar stores.
- **Social Media Marketing:** Leverage visually appealing food and drink creations to generate organic buzz on social media platforms, ultimately increasing brand awareness and engagement.

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