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# Mouth-Watering Pastry Sweatshirts
The Donut Sweater Will Make You Look Delicious

By Vasiliki Marapas | Published 2013-10-24 | Fashion
Source: Trend Hunter, https://www.trendhunter.com/trends/donut-sweater
References: [fancy](http://fancy.com/things/343521038379785183/Doughnut-Stack-Sweatshirt) & [belovedshirts](http://belovedshirts.com/products/doughnut-stack-sweatshirt-ready-to-ship)

This [donut sweatshirt](https://www.trendhunter.com/trends/mister-donut-pokmon) is the perfect wardrobe choice for those with a [sweet tooth](https://www.trendhunter.com/trends/krispy-kreme-and-poptart). Although it won't satisfy your hunger cravings, the sweater is a fun way to let the world know about your fondness for deep-fried confections.

The 100% polyester shirt features four delicious donuts stacked atop each other -- two sprinkles, followed by a chocolate glaze and a regular glaze. The donuts look especially vivid thanks to a sublimation process. The graphic effect of this technique will make you look practically irresistible to those around you, so be prepared for a little drooling.

The 'Doughnut Stack Sweatshirt' by Beloved Shirts is a great way to advertise your [dietary guilty pleasures](https://www.trendhunter.com/trends/protein-donuts1) and help you find like-minded donut enthusiasts along the way.

## Trend Insights (Trend Hunter)

- Score: 6.0/10
- Popularity: 88% | Activity: 84% | Freshness: 8%
- Audience gender: 30% men, 70% women
- Primary generations: Millennial
- Top markets: North America, Europe

## Categories

[Trend Hunter](https://www.trendhunter.com/trends) > [Fashion](https://www.trendhunter.com/fashion) > [Hip Fashion](https://www.trendhunter.com/hipfashion)

## Key Themes

### Why This Trend Is Growing

- **Food-themed Apparel:** Opportunity for clothing companies to expand their product line to include food-themed apparel.
- **Sublimation Printing:** Opportunity for printing companies to offer sublimation printing for more vivid and realistic graphics on apparel.
- **Guilty Pleasure Marketing:** Opportunity for companies to create and market products that embrace and advertise customers' guilty pleasures.

### Industries Being Reshaped

- **Apparel Industry:** The apparel industry can incorporate food themes into their products to attract customers with a sweet tooth.
- **Printing Industry:** The printing industry could offer sublimation printing as a premium service for customers wanting more advanced graphics on their clothing.
- **Food Industry:** The food industry can partner with clothing companies to provide promotional items such as donut-themed clothing for their customers.

## Related on Trend Hunter

- [Hilarious Donut-Inspired Candles](https://www.trendhunter.com/trends/donutinspired-candle.md)
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